Knowledge Panels in Site Audits

At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits.

I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets. I thought it made sense to capture information that Google might be showing off that represented sites, and provide some recommendations that might help improve how those looked at what kind of information they contained. The presentation is:

Knowledge panels may be enhanced because of a verified Google MyBusiness listing, a Wikipedia Entry, a Freebase Entry (now terminated by Google), a Wikidata Entry. This Google Developers page provides more details:

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Learning SEO by Looking at Anomalies

Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors. On Twitter this morning, Dan Shure had a question about the snippet for my post, wondering why the snippet date was April 10, 2016. I knew the answer immediately.

Dan’s Questioning Tweet:

Question about Snippet Date

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Google Patents Context Vectors to Improve Search

Horse from Virginia Farm
For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises.

One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on the internet, and each site has its own organizational system. Search engines exist to index information, but they have issues, as described in this new patent that make finding information challenging.

Limitations on Conventional Keyword-Based Search Engines

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Are You Using Google’s New Automated Assistant?

In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically.

I have access to a number of Google Analytics accounts, and I can say this about the suggestions shown in this new feature from Google Analytics – they are worth looking at and thinking about. A couple of the accounts I looked at offered 10 suggestions for changes. Some of these suggestions simply point out that some content on the site you are looking at saw increases in traffic recently, pointing out the URLS of that content. Frankly, that is what inspired me to write this post – it seemed to be a topic related to other posts on my site that had been drawing lots of traffic.

If you haven’t been paying much attention to the analytics related to your website, it can be a helpful thing to do. I also recommend spending some time on the Website of Google’s Analytic’s evangelist Avinash Kaushic, reading articles such as The Biggest Mistake Web Analysts Make… And How To Avoid It!

I like how he focuses upon business insights, which is something that most site owners want to see.

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Apple Augmented Reality Improved with Acquisition of Project Tango Collaborator Flyby Media

What does this acquisition of Flyby Media mean for Apple’s Efforts in developing Augmented Reality Devices and Media?

I noticed this headline in the news this morning: Apple patent details visual-based AR navigation, confirms Flyby Media acquisition.

The article tells us that augmented reality can be accomplished by using information from a phone such as image data from a camera, and sensor data from devices such as a gyroscope and an accelerometer, and that information can be augmented by marrying images of reality with computer generated imagery.

I checked out the patent referred to in the article, and it had me wondering what role Flyby Media played in Google’s Project Tango, which we are told that they used in the Apple Insider article.

The patent linked to in that news story is in Apple’s name, but the inventors are originally from Flyby Media. The patent is:

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Google Granted Design Patent on Camera Bracelet

This design patent shows off a camera mounted on a bracelet. It doesn’t tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found may be the ones involved in the creation of this design (though I can’t be completely certain). There does looks like there is some hardware design involving cameras among the skills in the profiles I found. We will have to keep our eyes open for news of a camera like this potentially made by people building things like the cameras built for off street views of Street Views – It’s possible that this camera could be a way of indexing the world, like street view cameras are, rather than a consumer product.

Among the named inventors is:

1. A Staff Optical Engineer at Google
2. An Engineering Leader and Former Google Principal Engineer now at Uber, who worked on Geographic Maps and indoor maps at Google
3. A System Design/Systems engineer who worked on Street View and Google Art Project
4. A Senior Industrial Designer at Google who has developed a photography app for iPhones named Pic and Click in 2013

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Meeting the Demands of a Faster Mobile-Based Web

Apple has a new patent aimed at accelerating mobile Web pages. We’ve heard that from others elsewhere on the Web, and it’s beginning to look like a trend. Who wants faster web pages on their phones?

Probably everybody.

Apple Accerated Pages

It’s become increasingly obvious to people doing Search Engine Optimization that improving the quality of websites has meant making pages of a site faster and mobile-device friendly as more people started accessing the internet through phones and tablets as their primary connection to the Web.

Both Google and Yahoo helped site owners by releasing tools that could be used to check upon how fast sites were. Google introduced the online tool Pagespeed for Insights, which details steps that a site owner could take to improve the speed of a site. Yahoo published a browser extension called YSlow that runs a site through a number of tests or Heuristics that measure things that could be changed or improved on a site to make it faster.

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Twitter Poll – How Does Google Index Content on the Web?

Google Indexes by Websites, Pages, or URLs

I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples:

One of the most interesting papers I’ve come across on this topic is this one (One of the authors joined Google shortly after this was released – Ziv Bar-Yossef):

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