How Google might fight Web Spam in Social Networks

For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality content. Matt Cutts is presently on an extended leave of absence from Google.

my fingerprint (index, left hand), Stefano Mortellaro, Some Rights Reserved
my fingerprint (index, left hand), Stefano Mortellaro, Some Rights Reserved

News came out a few days ago, that Google would be replacing Matt Cutts as Google’s Head of Spam, but that news tells us that the new person in charge of WebSpam at Google wouldn’t be as vocal as Matt Cutts had been, nor reveal his or her identity.

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Lycos to Sell Off Patents?

I read today the news that early Search Engine Lycos is selling off their patents, presumably to enable them to launch other services. This was stated in the betaboston article Internet search pioneer Lycos puts patents up for sale.

I wondered how many patents Lycos might have, and what they covered, so I looked them up. Lycos hasn’t been around as a search engine for a few years, and yet it’s possible that there’s some value left in these patents. Some look very interesting, like the one about collections (Google just came out with a couple of patents on collections.) Here they are:

1) 9,015,176 Automatic identification of related search keywords

Abstract
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Google Patents How it May Make Recommendations for Spots to take Photos

A recently granted Google patent explains how Google may find and recommend locations for people to take pictures at. It describes how it might use something like Google Now to recommend “photogenic locations to visit.”

Downtown Carlsbad, Ca.
Downtown Carlsbad, Ca.

The patent tells us:

The present disclosure relates generally to systems and methods for recommending photogenic locations to visit. More particularly, the present disclosure relates to prompting a mobile device user that a photogenic location is nearby based on clusters of photographs.

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Early Panda and Concept Templates

In the blog post, Searching Google for Big Panda and Finding Decision Trees I tried to guess the identity of the Mysterious “Panda” that a recent (at that time) update was named after, as we had been told in a Wired Magazine Article.

Giant Timber Bamboo
Giant Timber Bamboo

I guessed Biswanath Panda. I guessed wrong.

I had changed my opinion of which Panda that Update was from when I wrote a couple of follow up posts:

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How Google May Calculate Site Quality Scores (from Navneet Panda)

This post is about a Google patent from a well-known Google Engineer, that describes ranking search query results at an internet search engine, such as Google.

DSC_0081

Google aims at identifying resources, of different types such as web pages, images, text documents, multimedia content, that may be relevant to a searchers situational and information needs and does so in a manner that they hope is as useful as possible to a searcher. They do this while responding to queries submitted by searchers.

One of the inventors from this patent carries one of the most well-known names at Google, the surname, “Panda.” which became well-known because of a Google update that was named after him in February 2011.

A focus of that update was upon improving the quality of sites that it targeted, and Navneet Panda specializes in site quality at Google. When I saw that a patent was granted this week that listed his name as an inventor, I looked forward to reading it, and seeing how it might attempt to define site quality, and how that definition might be used to rank search query results.

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How Google is focusing upon Building and Promoting Entity Collections

Added 11:48 AM (pst) May 3, 2015, H/t to Natzir Turrado, incoming news is that Google+ is introducing a new feature they are referring to as Collections, and that announcement from The Windows Club features the word “curation” prominently as do the two Google patent applications I write about in this post. Here’s how Susannah Lindsay in The Windows Club article uses the concept:

Google Plus users will get an opportunity to curate pieces of content into their collection, with others holding the permission of viewing, sharing, and following those collections as they please.

Added 12:15 Pm (pst) More on the rumored Collections feature at Google+: Google+ is Testing a New “Collections” Feature That Seems to be Part Pinterest, Part Blogging

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Open Data Commons Opportunities

There are a lot of Government Web sites that have made the data that they collect and compile freely available to the public. The licenses that data has been released under are described on the following Pages:

ODC Public Domain Dedication and License (PDDL)
Open Data Commons Open Database License (ODbL)
Open Data Commons Attribution License

If you are considering starting a project using that kind of data, you should read the Open Data Handbook, which provides a lot in the way of details, and much more information is available on Data.gov, including a broad overview of different types of topics that data is available about, including:

  • Agriculture,
  • Business,
  • Climate,
  • Consumer,
  • Ecosystems,
  • Education,
  • Energy,
  • Finance,
  • Health,
  • Local Government,
  • Manufacturing,
  • Ocean,
  • Public Safety,
  • Science & Research.

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How Google May Identify Central Entities from Resources

A Google patent granted this week describes how Google might try to understand Entities that appear on Web pages, and how that awareness might influence the search results that the search engine shows off in search results.

An Entity is a specifically named person, place, or thing (including ideas and objects) that could be connected to other entities based upon relationships between them. Some pages may make certain Entities to be the main Subject of a page, while other may include additional information about entities that are related in some manner to those first entities. When some entities appear on pages, they may be presented in an ambiguous manner that doesn’t make them the main topic for the page they appear upon.

Entities are said to exist in a graph that connects them to other entities based upon relationships between them. For instance, Google and Bing are both Search Engines, both internet domains, both employers of many search engineers, and have CEOs, Vice Presidents, Marketing staff, headquarters, data centers, Web indexes. There are a lot of related entities that might show up on Web pages about both.

This view of Entities being related to each other, and belonging to an “Entity Graph” is very similar to what the Microsoft Patent I wrote about recently in How Bing May Expand Queries Based upon Finding Entities Within them. A number of the ideas behind how that patent works and this one are similar in that some knowledge about an entity might cause a search engine to display information about related entities.

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Getting Information about Search, SEO, and the Semantic Web Directly from the Search Engines