How Google May Trigger Answer Box Results for Queries

So, one of the big questions in SEO these days is why some queries end up triggering Answer Boxes in search results, and others don’t.

A Recent Bloomberg article explores how Google might use machine learning to answer questions, titled, Google’s New AI Can Answer Dumb IT Questions or Tell You the Meaning of Life. I came across the article after having read a patent application at Google that covered similar ground.The point behind the patent was to identify sources of answers to queries, that are in the shape of Answer Boxes, as seen in this search result:

duke-blue-devils

As this patent application tells us, sometimes searchers are looking for answers to their queries, rather than a list of URLs:

Continue reading How Google May Trigger Answer Box Results for Queries

Share

Ranking in Google Since The Advent of The Knowledge Graph

Tonight, I am joining Barbara Starr in giving a two Person Presentation in San Diego, at the Courtyard San Diego in Old Town, titled Ranking in Google Since the Advent of the Knowledge Graph.

The presentation is a meetup cohosted by a few different local meetup groups:

The SEO San Diego Meetup
The SEM San Diego Meetup
The Lotico San Diego Semantic Web

The presentation for tonight’s meetup is:

Continue reading Ranking in Google Since The Advent of The Knowledge Graph

Share

How Google May Classify Sites as Low Quality Sites

A mural in Carlsbad, Ca.
A mural in Carlsbad, Ca.

On Tuesday, June 23, 2015. Barbara Starr and I are giving a two person Presentation to the SEO San Diego Meetup, SEM San Diego Meetup, and Lotico Semantic Web San Diego Meetup Groups, titled Ranking in Google Since The Advent of The Knowledge Graph.

Barbara and I have been looking at a lot of patents while preparing for the presentation, and one of the topic areas that we were going to discuss was Quality Scores, since one of the patents that mentions adding “Buy Now” buttons to paid search listings in search results, may do so only if the sites being considered to show buy now buttons have a high enough Quality Score associated with them.

While preparing, Barbara pointed out another patent to me that focuses upon low quality scores. It describes how a site might lose traffic if ranking scores for links pointed to it are below a certain threshold.

Continue reading How Google May Classify Sites as Low Quality Sites

Share

How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance (Updated)

Added 6-17-2015 – It’s not clear from the new patent filings, but from feedback I received on Twitter from Mathieu Janin, at https://twitter.com/Matt_Refeo, it appears that Google may be showing sitelinks for pages that aren’t just the home pages of a site. As Mathieu tweeted to me:

These sitelinks appear to be from an internal page on this site.
These sitelinks appear to be from an internal page on this site.

I performed this query again on the french version of Google, and it is showing sitelinks for an internal page on the site:

Sitelinks appearing for an internal page on the site.
Sitelinks appearing for an internal page on the site.

Continue reading How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance (Updated)

Share

Google Maps Using Photos to Identify Spam?

A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam.

Google Street View Car
Google Street View Car in Bristol, Byrion Smith, Some rights reserved

The first of these looks at Street Views images, and is:

Systems and Methods of Correlating Business Information to Determine Spam, Closed Businesses, and Ranking Signals
Inventors: Andrea Frome, Howard Wellington Trickey, Melanie Clements, Ethan G. Russell, Paul Eastlund, Diego Ariel Gertzenstein, Douglas Richard Grundman, Baris Yuksel
Assigned to: Google, Inc.
US Patent Application 20150154607
Published June 4, 2015
Filed: February 24, 2011

Continue reading Google Maps Using Photos to Identify Spam?

Share

Brands Entities at Google; Crowdsourcing their Identity in a Social Network

The “Buy” Button is coming to Google shopping Results, according to Recode which reported that Google Confirms ‘Buy Button’ Is Coming. (For more about a Buy Button, see also Barbara Starr‘s Google+ Post Actionable items in GOOGLE SERPS and the “buy button”). You may have seen the Moz White Board Friday this week where Rand Fishkin asked, and answered the question, Is Brand a Google Ranking Factor?

Secret Identity
My Secret Identity,
Thomas R. Stegelmann
, Some rights reserved

I left a comment at Moz, part of which, after some research, I’d like to retract some of. I wrote:

Continue reading Brands Entities at Google; Crowdsourcing their Identity in a Social Network

Share

How Google might fight Web Spam in Social Networks

For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality content. Matt Cutts is presently on an extended leave of absence from Google.

my fingerprint (index, left hand), Stefano Mortellaro, Some Rights Reserved
my fingerprint (index, left hand), Stefano Mortellaro, Some Rights Reserved

News came out a few days ago, that Google would be replacing Matt Cutts as Google’s Head of Spam, but that news tells us that the new person in charge of WebSpam at Google wouldn’t be as vocal as Matt Cutts had been, nor reveal his or her identity.

Continue reading How Google might fight Web Spam in Social Networks

Share

Lycos to Sell Off Patents?

I read today the news that early Search Engine Lycos is selling off their patents, presumably to enable them to launch other services. This was stated in the betaboston article Internet search pioneer Lycos puts patents up for sale.

I wondered how many patents Lycos might have, and what they covered, so I looked them up. Lycos hasn’t been around as a search engine for a few years, and yet it’s possible that there’s some value left in these patents. Some look very interesting, like the one about collections (Google just came out with a couple of patents on collections.) Here they are:

1) 9,015,176 Automatic identification of related search keywords

Abstract
Continue reading Lycos to Sell Off Patents?

Share

Getting Information about Search, SEO, and the Semantic Web Directly from the Search Engines