Who Knew the Web Would Suck.com? Promotion in the Days Before Search Engines

Keepgoing.org has a great history of one of the first great web sites – the online Mad Magazine of its time. In The Big Fish, they take a look at Suck.com, ten years after its launch.

I came to the party late, and didn’t learn about suck.com until it had closed its doors, and stopped publishing. But this story is a great one, and there are probably a lot of lessons here to be learned by anyone interested in putting a web site online.

Promotion in the days before search engines made it big? Here’s how suck.com got the word out:

Anuff collected every magazine he could locate, at the Wired offices and at home, until he had a stack of perhaps 200, which he combed through, writing down every email address he found. “Every published email address of any journalist period ended up on this master list, and we spammed them all when we launched.” After that, there was little else to do except watch the server traffic, and wait.

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