Keepgoing.org has a great history of one of the first great web sites – the online Mad Magazine of its time. In The Big Fish, they take a look at Suck.com, ten years after its launch.
I came to the party late, and didn’t learn about suck.com until it had closed its doors, and stopped publishing. But this story is a great one, and there are probably a lot of lessons here to be learned by anyone interested in putting a web site online.
Promotion in the days before search engines made it big? Here’s how suck.com got the word out:
Anuff collected every magazine he could locate, at the Wired offices and at home, until he had a stack of perhaps 200, which he combed through, writing down every email address he found. â€œEvery published email address of any journalist period ended up on this master list, and we spammed them all when we launched.â€ After that, there was little else to do except watch the server traffic, and wait.
Seems like that’s not a bad idea, even in these days of search engines. Excuse me now, I have to go collect the email addresses of all the local reporters I can find, so I can tell them about a gathering of internet marketers happening in the Havre de Grace area….