I saw a reference a couple of months ago to advertising on search engines as SEA – Search Engine Advertising. I hadn’t seen the term used that often, but it oddly fits into the title of this blog.
By itself, that wasn’t enough to get me to start writing about Search Engine Advertising. But, I’ve been coming across quite a few interesting articles on the subject, and it make sense to pay attention to how the search engines earn money, too. So, I’m rolling out the “SEA” category here at SEO by the SEA.
This new category may look at things like the incorporation of landing pages into the factors looked at by Google when they assign a Quality Score to an ad in determining a minimum bid. But it will do so from the stance of keeping an eye on what the search engines are up to, rather than trying to provide advice on how to do well at search engine advertising. Or at least, that’s my original intent.
And, my next post will take a close look at some of Google’s plans for their advertising.