Some new patent applications assigned to Google, which were published yesterday at the US Patent and Trademark Office.
These are not granted patents, and they only describe possible ways that a search engine can fulfill some objective, but they can provide some insight into possible processes that the search engine could follow, and some of the issues surrounding the problems they are intended to address.
Adjusting ad campaigns based upon business objectives
Interested in having your online advertising campaign adjust itself in some manner when a pre-defined business goal has been met? The first patent application describes a process that will estimate or track (or estimate and track) a business metric , such as: ROI, profit, gross profit, etc., for an ad campaign, or part of the campaign.