I just came across a series from the folks at IBM on search engine optimization. So far, it’s a nice introduction to the topic, and worth looking at. The first two parts of the series have been published, and I’m guessing that part three will probably come out very soon.
The first part focuses upon what the author, L. Jennette Banks, calls “white hat SEO” and includes:
A short glossary,
The importance of SEO,
A brief overview of the practice,
Why it matters to users of search engines,
The relationship of SEO to search engines, with a primary focus on Google
A nice set of resources
Search engine optimization basics, Part 1: Improve your standing in search engines
I’ll disclose here that I was proud to see a link to Cre8asite Forums, where I’m an administrator, in the list of forums cited in the resource section.
It’s a very good start to the series, and part two moves into a look at keyword selection, and infrastructure issues:
It focuses upon:
Keyword selection strategy,
Rank checking, and
Some excellent advice on links and infrastructure.