I have a few friends who probably spend a little more time playing computer games every week than they should. I try to stay away, because I know how addictive those games can be (I’ll confess though, that I’ve been wanting to play spore for a while.
Wouldn’t it be nice to have a web site that’s as addictive as one of those games?
Luke W, at Functioning Form, collected an excellent set of links to papers on Games & User Experience. There are some fun reads amongst those, and you might experience a “eureka” moment or two as you go through them.
A website isn’t a game, but there are aspects of games that can be incorporated into sites to make them more engaging, and interesting. That can lead to people bookmarketing pages, linking to them, and referring them to friends.