Some blog posts and articles that I came across in the last week that I thought were interesting.
Jared Spool, over at UIE Brainsparks, writes about collecting penultimate referrers in Identifying Missing Trigger Words from Search Logs. Collecting information about what people search for on your site through an online search function can be a good way of finding what people might want to see on your site. But, isn’t it also interesting to see what search might have brought them to the page where they conducted that search? Those next-to-last, or penultimate, searches might contain some useful information about what people expect to see on your site but might be missing. Nice idea.
This one has been pointed to by a number of people, but it’s a good one to see if you missed it. Matt Cutts posted a Question and Answer post a couple of days ago where he discussed the recent “Big Daddy” infrastructure update to Google, as well as answering questions on a number of other topics.
Greg Linden has been writing some great posts about his days at Amazon lately on Geeking with Greg. But, those Amazon posts only add to the many other excellent posts there, including a recent one on mandatory registration in forums, Removing registration and Topix.net traffic.
Joe Dolson, at Interdigital Strategies, takes a close look at the search macros from Microsoft in Fancy Search from MSN. I hope someone from Microsoft notices because Joe raises some important issues on how the service works, and how it might be improved.
Eric Baillargeon posts on SEO & Web Marketing News -> North about the coincidental same-day launch of Rand Fishkin’s Web 2.0 awards, and a similar Top 100 published about Chinese sites. Talk about synchronicity. The SEOmoz Web 2.0 awards is much more impressive in the manner in which it introduces sites, but the Chinese Web 2.0 top 100 list is worth a look (translation link available on Eric’s site.)
Nadir Garouche, from SEO Principle, looked at a couple of posts I had written on IBM, and , took a closer look at what IBM is doing in the world of search with IBM: Google’s rival for Business Search Technology? where he points to a very interesting announcement from IBM.
Alice Swanberg makes a guest appearance at The Search Lounge, and gives us an insider’s look in Guest Obituary for Zeal, by Alice Swanberg.