Imagine television as an interactive experience, where you can message friends, play games with them, access an electronic program guide, share ratings amongst members of a social network that you can join, receive ratings from experts and other information about television broadcasts, access shows on desktop PCs and handheld devices, search for broadcasts with specific actors or themes, and have personalized recommendations made to you.
That just brushes the surface of what is described in a new patent application from Yahoo.
Framework for providing ancillary content in a television environment
Invented by Michael Mills, Philip Mckay, Michael Hoch, Kumiko Tanaka Toft, and Rod Perkins
US Patent Application 20060184579
Published August 17, 2006
Filed on January 5, 2006
The present invention provides functionality for retrieving ancillary content associated with the content delivered to a given user’s client device.
According to one embodiment, the method of the present invention comprises retrieving the context of a given user and identifying a plurality of characteristics associated with the user’s context.
The one or more characteristics associated with the user’s context are displayed to the user and the user may select from the displayed characteristics.
One or more items of content are retrieved based upon the user’s selection and presented to the user on the user’s client device.
Is this TV 2.0? Maybe. The patent describes more functionality that is presently seen in Yahoo!’s Go Tv Beta (now Yahoo Connected TV).
And, at the bottom of the Yahoo TV pages is this message:
Are you a software engineer who loves Movies and TV?
Yahoo! Entertainment is seeking experienced backend and frontend developers.
It will be interesting to see where Yahoo takes this.