Pubcon and Google Patents

Pubcon starts this morning in Las Vegas, and I have to race off to register shortly.

I arrived yesterday, and toured around the City a little. The Hotel/Casino that I stayed at a few months ago, the Stardust is now closed, and has a big fence around it, with signs that an auction will be held later this week for the public.

Noticed these patents had been granted to Google this morning:

Methods and apparatus for providing search results in response to an ambiguous search query
Inventors: Benjamin Thomas Smith, Sergey Brin, Sanjay Ghemawat, John Abraham Bauer
Assignee: Google, Inc.
United States Patent 7,136,854
Granted November 14, 2006
Filed: December 26, 2000

Abstract

Methods and apparatus consistent with the invention allow a user to submit an ambiguous search query and to receive relevant search results. In one embodiment, a sequence of numbers received from a user of a standard telephone keypad is translated into a set of potentially corresponding alphanumeric sequences. These potentially corresponding alphanumeric sequences are provided as an input to a conventional search engine, using a boolean “OR” expression, and the search results are presented to the user. The search engine effectively limits search results to those in which the user was likely interested.

Serving advertisements based on content

Inventors: Darrell Anderson, Paul Buchheit, Alexander Paul Carobus, Yingwei Cui, Jeffrey A. Dean, Georges R. Harik; Deepak Jindal, Narayanan Shivakumar
Assignee: Google, Inc.
United States Patent 7,136,875
Granted November 14, 2006
Filed: February 26, 2003

Abstract

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

Ok, now it’s time to race off for the Convention Center. If you’re in Vegas for the Conference, or just in the Las Vegas area, I’d Like to meet you. Say hello, or send an email. Thanks.

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2 thoughts on “Pubcon and Google Patents”

  1. Hi Bill,

    Good finally meeting you (in person) the other day on the way to PubCon. Small world! Enjoy the rest of the conference and lets stay in touch moving forward. Definitely let me know if you are looking to do an SEO by the Sea part 2.

    All the best!

  2. A pleasure meeting you, Jon.

    Another SEO by the Sea gathering might not be a bad idea. I’ll see if I can get some other folks in the region interested.

    Hope that Vegas treats you well, and the idea of keeping in touch sounds like a good one.

    Cheers.

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