Learn SEO Directly from the Search Engines
Advertising through a search engine is a little more complicated than just “highest bidder wins.” A recent Google patent application, a video from one of its inventors, and a couple of older patent applications that he co-authored show some of the complexities that an advertiser may face when wanting to advertise through a system like … Read more Google Ad Configurations, Quality Scores, and Ad Types
Knowing something about the language used in a query might help a search engine decide which pages to show a searcher. A search engine wants to lead its users to pages they can read. A recent Microsoft patent application explores how language types can be used in ranking pages in search results. Language types can … Read more Penalizing Pages in Search Results Based upon Language (Except English)
I’m only doing this because: + It’s fun. + The way Andy titled his (“New Year’s Resolution – Be a Super Hero”) + Even David Dalka is doing it. + Never linked to Jason Calacanis before. + Michael Arrington notes that the site has more than 12 million hits since launch. (A little more than … Read more If I Were a Superhero
I had heard about new layers being added to Google Earth a few weeks back, but really hadn’t explored them. I’m glad I spent some time looking more deeply at Google Earth tonight. There are a lot of potential things that web designers and developers can do with Google Earth that look like they could … Read more Google Earth Video, Layers, Environmental Activism, and Links
How Phrase Based Indexing Works Imagine an information retrieval system that uses phrases to index, search, rank, and describe documents on the web. This system would look at the way those phrases were used across the web to decide if they were “valid” or “good” phrases. In addition to considering if their use on all … Read more Phrase Based Indexing and Spam Detection