In the early days of the web, before search engines were one of the primary ways to get around, building friendships and business relationships with others online, and providing links to each other’s sites was a great way of delivering value to your visitors, and having them entrust their visitors to your site.
While many link building efforts these days focus upon gaining as many links as possible to a site, to increase its link popularity, and rankings in search engines, that older aim of relationship building is still a viable and valuable approach to bring traffic to your pages.
I wrote about that approach in an article for the December issue of Target Marketing Magazine.
In addition to the print version, it’s also available online at: SEM: Make the Right Connections: Build Web site traffic through links
Here’s a snippet from the article:
I like to think of link building as relationship building, because the connections between your site and other pages on the Web can be an act of building relationships. You’re also building a relationship with your visitors by being a site worth following a link to, and by linking to sites that you trust and that your visitors will value. And, the more value you can bring to these relationships, the more likely you are to achieve your online traffic goals.