Optimizing Buildings for Driving Directions

In the future, having the only bright red storefront on your block may bring you free advertising in online driving directions. Those would be a more “human-centric” and visually oriented set of driving directions. When you receive driving directions from today’s online mapping programs, they often read like this: Stay on Main St. for 1.2 … Read more Optimizing Buildings for Driving Directions

Google’s Scoring for Content-Relevant Advertisements

A new patent application from Google describes how relevancy factors may be calculated into the scoring of advertisements shown on web pages, and other properties. Keep in mind that this is a patent application, and describes one possible variation of a scoring system that Google may or may not implement. It appears to be related … Read more Google’s Scoring for Content-Relevant Advertisements

Does Alexa Use Search Results to Identify Related Pages?

Alexa collects and displays a fair amount of information about web sites, though I’ve always wondered about the value of that information because it appears to only collect information from people who have an Alexa Toolbar installed on their browser. A new patent, granted to Alexa this morning but originally filed back in 1999, describes … Read more Does Alexa Use Search Results to Identify Related Pages?