Is Microsoft Removing Web Results When the Same Page Also Appears in Paid Results?

This is a discussion of a Microsoft patent granted today that may not have been implemented, and may never be. It’s unclearly written, but worth discussing…

When you perform a search at a search engine, the page that shows the results of your query is often referred to as a search results page.

Live.com search result page showing a paid result and a Web search result.

Search engines don’t like to show a link to the same page more than once in their search results pages – at least in the unpaid Web search part of their pages. But, most search engines also show advertisements on many search results pages, which look similar to the Web search results.

It’s also possible that a search query using multiple terms, each of which an advertiser may be bidding upon, may cause a page to show up in paid results more than once.

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Search Engine Journal’s SEO Clinic

Search Engine Journal has announced this morning that they are offering to review a new site every week, and offer the owner of that site recommendations to help them become more visible in search engines.

See: SEO Clinic: Submit Your Site for SEO Advice

I think that this should be very helpful to those who submit their sites, and look forward to seeing the results of the Search Engine Journal team’s reviews. They are going to publish some of the suggestions made to these site owners at the Search Engine Journal so that others can learn from the reviews.

Great idea, Loren and Carsten and the rest of the Search Engine Journal crew.

Mobile Patent Roundup 2-26-2007 – Fujitsu’s Motion Controlled Handhelds

Patent applications and granted patents from last week cover a wide range.

The ones I enjoyed the most were three from Fujitsu which allow people to move their smart phones in different gestures to navigate around applications. I’m looking forward to watching people use those phones.

Patent Applications

Wireless Emergency-Reporting System
University of South Florida (20070040895)

Mobile Emergency Reporting

Abstract

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Google Gadgets Patent Application: Plug-In Modules in a User Interface

Moving right along, world-class software systems always have an extension language and a plug-in system — a way for programmers to extend the base functionality of the application. Sometimes plugins are called “mods”. It’s a way for your users to grow the system in ways the designer didn’t anticipate.

– Steve Yegge, The Pinocchio Problem

My last post was about indexing features of Google’s Desktop Search. A lot of what we see out of Google’s Inside Google Desktop blog focuses upon the Gadgets. It just happens that Google also published a patent application on their plugin system this last week, too. The gadgets described in this patent document are for both sidebar and web pages.

The inventor listed as author is Satish Sampath, who announced the launch of the Google Desktop Gadget Designer, to help people create and test Google gadgets. People outside of Google.

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A Peek into Google’s Desktop Search Indexing Algorithms

Google’s Desktop Search is probably more well known for a mix of features and gadgets than it is the ability to index content on a computer, or on network directories. There’s also an Enterprise edition that enables a company to share the use of desktop search.

Most of what I’ve seen written about this Google search focuses upon all of the add-ons, and the way the program looks, than how it indexes. The official Inside Google Desktop blog is also a gadget heavy look at Google Desktop Search.

If you’d like a little peek under the hood, at how the program may go about indexing your content, three new patent applications from Google provide some details.

These patent filings are closely related to each other, which means that there’s a considerable amount of overlap in the content of their detailed descriptions and backgrounds.

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Eric Schmidt and Douglas Merrill on Google Apps for Enterprises

I’ve been involved in operational upgrades and changes to software systems in a large organization, and it can take an incredible amount of time and planning and change preparation.

In a short video, Eric Schmidt and Douglas Merrill talk about Google Apps (video), and explain how it was easily adopted by Google as their enterprise software.

A nice peek into how Google works, and a nice piece of marketing for Google Apps.

The switch took a couple of months.