For example, I have one alert set up for my town and state name, so I can see what’s being written about it in the news and the web. It sometimes captures information that doesn’t show up in one of the local papers.
Alerts for company names, and people’s names can be useful too. It doesn’t hurt to know when someone is writing about you or your company, or one of your competitors.
If you’re interested in sports, or movies, or certain people, and perform a search on them, you may look through a lot of sites on the web. It’s nice to be informed when something new appears, and using alerts can help you with that, too.