The web opens up some wonderful opportunities for marketing in new ways, and one of the more innovative approaches that I’ve seen lately is from Trent Reznor’s band Nine Inch Nails.
A discovery from fans that a concert t-shirt had bolded letters in a message on its back that spelled out a domain name began an increasingly mysterious journey. The website attached to the name paints a portrait of a dystopian future. It also provides an introduction to an online world that I’m looking forward to experiencing.
Rolling Stone Magazine writes about these pages from the band Nine Inch Nails, in “Year Zero” Project = Way Cooler Than “Lost”.
I’m not sure their article really begins to show how much the band has captured the imagination of the public. The Nine Inch Nails forum thread on the Year Zero project is now at 397 pages. Scroll down to “THIS IS WHAT IS GOING ON” on the front page of the thread to begin.