Mobile Search Patent Blitz from Jumptap

Mobile search company Jumptap has had a busy day at the US Patent and Trademark Office, with thirty new patent applications published. The documents list Jorey Ramer, Adam Soroca, and Dennis Doughty as inventors.

Implicit Searching for Mobile Content
US Patent Application 20070061242
Filed: May 8, 2006

Abstract

In embodiments of the present invention, a method and a system are described for automatically generating an implicit search query from a mobile communication facility based on at least one parameter, and delivering relevant mobile content to the mobile communication facility, wherein the relevance may be based at least in part on information relating to the mobile communication facility.

Predictive Text Completion for a Mobile Communication Facility
US Patent Application 20070060114
Filed: June 7, 2006

Abstract

In embodiments of the present invention improved capabilities are described for predicting a search query term, wherein the prediction is based at least in part on a plurality of keystrokes entered on a mobile communication facility and wherein the prediction is further based at least in part on information relating to the mobile communication facility. Also described are other embodiments involving capabilities for predicting a term entered into a field of a software application, wherein the prediction is based at least in part on a plurality of keystrokes entered on a mobile communication facility and wherein the prediction is further based at least in part on information relating to the software application.

Managing sponsored content based on geographic region
US Patent Application 20070061363
Filed: November 14, 2005

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

Presentation of sponsored content based on mobile transaction event
US Patent Application 20070061336
Filed: February 16, 2006

Abstract

Improved capabilities are described for selecting content for presentation on a mobile communication facility, wherein the content selection is based at least in part on the relevance between the content and a transaction event associated with the mobile communication facility, and presenting the content to the mobile communication facility.

Multimodal search query processing
US Patent Application 20070061335
Filed: February 3, 2006

Abstract

Improved capabilities are described for receiving a non-text based information request from a mobile communication facility, transforming the non-text based information request into a text based search query, and presenting a search result to the mobile communication facility based on the text based search query.

Search query address redirection on a mobile communication facility
US Patent Application 20070061334
Filed: February 3, 2006

Abstract

Improved capabilities are described for locating information using a mobile communication facility, based in part on receiving an information request from a mobile communication facility, attempting to locate the information, but not succeeding, and automatically presenting to the mobile communication facility a suggestion related to the information request.

User transaction history influenced search results
US Patent Application 20070061333
Filed: January 19, 2006

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user transaction history associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

User history influenced search results
US Patent Application 20070061332
Filed: January 19, 2006

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user history associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Presenting sponsored content on a mobile communication facility
US Patent Application 20070061331
Filed: January 19, 2006

Abstract

Improved capabilities for positioning content on a mobile communication facility, based in part on the likelihood of interaction with the content, are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve the likelihood of user interaction with content presented to a mobile communication facility, such as positioning content to appropriate or desirable mobile communication facilities.

Managing sponsored content for delivery to mobile communication facilities
US Patent Application 20070061328
Filed: November 5, 2005

Abstract

Improved capabilities are disclosed for managing delivery of sponsored content to mobile communication devices such as cell phones.

Mobile Search Substring Query Completion
US Patent Application 20070061317
Filed: May 8, 2006

Abstract

In embodiments of the present invention improved capabilities are described for mobile search substring query entry completion, wherein complete search terms are presented to a user in response to a search query that is not a fully formed query.

Mobile Search Result Clustering
US Patent Application 20070061303
Filed: May 10, 2006

Abstract

Improved capabilities are disclosed for receiving a search query from a mobile communication facility and presenting at least one search result category to the mobile communication facility. In embodiments, search categories may be associated with a search vertical, and may use any number of categories or characteristics. Search categories may be sorted based on relevancy or based on other criteria. A search category may be associated with a hyperlink or a graphic icon in exemplary embodiments.

Location influenced search results
US Patent Application 20070061302
Filed: January 19, 2006

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the location of mobile communication facilities and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

User characteristic influenced search results
US Patent Application 20070061301
Filed: January 19, 2006

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Mobile advertisement syndication
US Patent Application 20070061300
Filed: January 18, 2006

Abstract

Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.

Expected value and prioritization of mobile content
US Patent Application 20070061247
Filed: April 27, 2006

Abstract

In embodiments of the present invention improved capabilities are described for receiving an expected value for each of a plurality of mobile content, and ordering the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.

Mobile campaign Creation
US Patent Application 20070061246
Filed: May 16, 2006

Abstract

In embodiments of the present invention improved capabilities are described for analyzing an advertiser’s mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor.

Location Based Presentation of Mobile content
US Patent Application 20070061245
Filed: May 15, 2006

Abstract

In embodiments of the present invention improved capabilities are described for tracking a mobile communication facility, presenting search results based at least in part on a first location, and presenting updated search results based at least in part on a second location, including a predicted second location.

Increasing Mobile Interactivity
US Patent Application 20070061244
Filed: May 8, 2006

Abstract

In embodiments of the present invention improved capabilities are described for caching search related data on a mobile communication facility, coordinating the presentation of the cached information with network information to the mobile communication facility display to facilitate response to user queries with up to date information, and implicitly downloading updates to cached information while previously cached information is available to the user.

Mobile Content Spidering and Compatibility Determination
US Patent Application 20070061243
Filed: May 8, 2006

Abstract

An aspect of the present invention relates to systems and methods for indexing mobile content, wherein the indexing is based at least in part on compatibility between the content and a mobile communication facility.

Managing payment for sponsored content presented to mobile communication facilities
US Patent Application 20070061229
Filed: November 5, 2005

Abstract

Improved capabilities are disclosed for managing delivery of sponsored content to mobile communication devices such as cell phones.

Preventing mobile communication facility click fraud
US Patent Application 20070061211
Filed: February 3, 2006

Abstract

Improved capabilities are disclosed for receiving a request to connect to sponsored content from a mobile communication facility, receiving information relating to a characteristic associated with the mobile communication facility, and assessing the appropriateness of the request based at least in part on the information relating to the characteristic. Based at least in part on the assessed appropriateness, a mobile communication facility user’s assess to content may be determined. These and other capabilities are employed to decrease the likelihood of fraudulent user interaction with content presented to a mobile communication facility.

Mobile Pay-Per-Call Campaign Creation
US Patent Application 20070061198
Filed: May 8, 2006

Abstract

In embodiments of the present invention improved capabilities are described for associating a merchant’s contact information with a mobile content, placing a call related to the merchant’s contact information from a mobile communication facility, and soliciting the merchant for a future advertising campaign.

Managing sponsored content based on device characteristics
US Patent Application 20070060136
Filed: November 11, 2005

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones. These and other capabilities are employed to improve delivery of sponsored content, such as advertisements and sponsored links, to appropriate or desirable mobile communication facilities.

Mobile communication facility characteristic influenced search results
US Patent Application 20070060129
Filed: January 19, 2006

Abstract

Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to mobile communication facilities and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Managing sponsored content based on user characteristics
US Patent Application 20070060109
Filed: November 16, 2005

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment and managing sponsored content based on mobile communication facility user characteristics.

Managing sponsored content based on usage history
US Patent Application 20070060099
Filed: November 16, 2005

Presentation of sponsored content on mobile communication facilities
US Patent Application 20070061197
Filed: November 14, 2005

Managing sponsored content based on transaction history
US Patent Application 20070060173
Filed: November 14, 2005

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

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6 thoughts on “Mobile Search Patent Blitz from Jumptap”

  1. JumpTap is clearly embracing protecting its IP. there are at least three of the above patent applications that include geographic applications on mobile devices. location based services are going to be a huge business. in fact, Qualcomm made a billion dollar bet on this in 2000 with the acquisition of the Snap Track IP portfolio. JumpTap seems aggressive, but they are late to the party; seven years behind QCOM.

    http://www.qualcomm.com/news/releases/2000/press314.html

    they are also 11 years behind another key geography patent. US Patent No 5,930,474.

    http://www.google.com/patents?vid=USPAT5930474&id=mWcpAAAAEBAJ&dq=5930474

    Mobile is going to be a mutibillion business. Ballmer and Schimidt concur…..

    “The leading edge battleground between us and Google in local search really will come on the phone.”
    – Steve Ballmer, Microsoft Chief Executive Officer, commenting on mobile local search

    “Mobile advertising [is] the company’s single most exciting opportunity.”
    – Eric Schmidt, Google Chief Executive

  2. Nice try; but they’re kidding themselves on most to all of these “inventions.”

    There are a plethora of issued and pending patents (with earlier priority dates–often by some years) which already cover these “discoveries”; most of much broader scopes and of a more foundational nature, i.e. with no limits that such systems/methods be performed on mobile devices…

    If the patent examiners don’t knock ‘em out during prosecution, rest assured, anyone they attempt to assert them against will…

    …and to think, they’ll likely waste $15,000+ on each between filing and trying to push this junk through.

    Ouch.

  3. Thanks, Jason and Steve.

    I was impressed by the sheer volume of patent applications, and their wide range, but I’m not really sure yet how much new ground they cover. I’m still making my way through them. :)

  4. Hi Bill,

    Great catch. Mobile is definitely heating up. As you’re in the SEO business I thought you might be interested in a technology we’ve invented. It’s called Mod_LBS (Location Based Services). It’s an Apache module that allows web operators to collect location information if their customer is using a our browser extension.

    Here’s why it’s so powerful. We’ve solved the problem of embedding GPS signals inside the HTTP request headers (there’s even an API for it). The beauty of this is if the customer has a GPS enabled phone search engines can now pick up the signal via HTTP (independent of the carriers).

    We already have a working demo of Local GPS enabled Search which you can find here, [no longer available] – if you don’t have a GPS you can enter your zip code and it will do a local search for you. Works great on a Mobile phone.

    With GPS you get search based on those coordinates. To see another example go to this link: http://www.5o9.net/oli2/ Choose the third option and pick any picture. All of them have GPS info inside them. We then extract the data and enter it real time in to a Google mashup. You can now do local search based off a picture.

    Not quite sure if Jump Tap can do this yet :)

    Peter

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