Microsoft Follows the Money to Find Spammers

The practice of search engine optimization doesn’t need to involve tricks and misdirection to enable searchers to find sites that fulfill their needs, and help them complete tasks on the Web. But there are folks who do attempt to trick searchers and search engines to profit from both.

When it comes to pages created and used to spam search engines, Microsoft came up with some interesting statistics in study conducted over the past six months.

Last October, the Live.com research team noticed three doorway pages showing up in the top ten search results for the search phrase “Cheap Ticket” and decided to investigate further.

When someone clicked on one of those pages, they were redirected to other pages recognized as being involved in spamming search engines. They also saw advertisements on the pages to which traffic was being redirected, from a company that they believed to be legitimate and not involved in misleading and misdirecting search engines.

Continue reading “Microsoft Follows the Money to Find Spammers”

Mobile Search Patent Blitz from Jumptap

Mobile search company Jumptap has had a busy day at the US Patent and Trademark Office, with thirty new patent applications published. The documents list Jorey Ramer, Adam Soroca, and Dennis Doughty as inventors.

Implicit Searching for Mobile Content
US Patent Application 20070061242
Filed: May 8, 2006

Abstract

In embodiments of the present invention, a method and a system are described for automatically generating an implicit search query from a mobile communication facility based on at least one parameter, and delivering relevant mobile content to the mobile communication facility, wherein the relevance may be based at least in part on information relating to the mobile communication facility.

Continue reading “Mobile Search Patent Blitz from Jumptap”

Personalized Paid Search and Tracking Long and Short Term Search Interests

Tracking Search Interests Provides More Relevant Advertisements

Could what you search for on the web, and what you show an interest in at places like Flickr, Del.icio.us, and Yahoo’s groups and services, influence what you see in paid search advertisments in the future?

A new patent application from Yahoo describes a process of tracking and measuring a person’s long and short term interests based upon how that person interacts with the Web, to provide them with ads based upon those interests.

The information may be based on:

  • The user’s browsing or other navigational activity,
  • Search-related activity,
  • Declared personal data submitted in a user account registration, and;
  • Other collected information.

Continue reading “Personalized Paid Search and Tracking Long and Short Term Search Interests”

Technorati Top 100 Blogs Confusion?

Without any doubt, Technorati is one of the top blog search sites on the web, and I enjoy using it, but there are things about it that confuse me.

Chief amongst those might be some odd behavior I see at the Technorati Top 100 Blogs. I’m trying to get a grasp on how the Technorati Top 100 works.

Except that I’m seeing sites listed that:

– Aren’t Blogs
– Aren’t all in the Top 100

What am I missing?

According to the heading above the rankings, the items in the top 100 are:

Continue reading “Technorati Top 100 Blogs Confusion?”

Baseball Band’s Myspace Marketing

I wrote a couple of days ago (Industrial Music Marketing) about how the band Nine Inch Nails had created a mysterious and thoughtful set of web sites to go with a new album that hasn’t been released yet.

It was fun to see Matt Cutts pick up on the post, and start discussion some of the technical aspects of the search optimization behind the sites. Nice piece of viral marketing: NIN. David Dalka also pointed to some Trent Reznor and Peter Murphy performances from last year that were recorded and released on YouTube.

There’s a new band touting themselves as an “industrial/techno power trio”, with a Meatloaf like singer, a member of the band Rush, and their own Myspace page – Iron Diamond.

The AOL Sportsfan Blog shows their video in “John Kruk Is With Leather” (no longer available) (the author warns against watching it unless you just really need to see former Phillie John Kruk do his Meatloaf impersonation). It appears that we may be seeing this group’s video on television, as a commercial for ESPN’s Fantasy Baseball.

Continue reading “Baseball Band’s Myspace Marketing”

Google Patent Application Clustering Users for Personalization

It’s beginning to become more and more evident that search engines are transforming from information retrieval tools into recommendation devices.

Rather than returning results that are the most “relevant” for a query, their focus has become more of providing a result that might match the intent behind a query, and provide results that they believe may most likely match the interests of a searcher. This is one approach to personalization for searchers and search engines.

My last post was on a method of personalization that Microsoft has described in a patent filing.

A recent patent application from Google describes a way of grouping together searchers that it believes have similar interests, to make recommendations to them based upon choices made by others who share interests. It sounds more than a little like the Microsoft patent application.

Continue reading “Google Patent Application Clustering Users for Personalization”