I’m writing on the road, on a trip to upstate New York, and spent too long in airports and airplanes yesterday.
But I did get a chance to peek at some of the new patent applications from this week. Some interesting stuff, and one that isn’t too complex, but that I found interesting (making it the ideal subject for a quick blog post) is a Google patent filing on specialized advertising based upon holidays and locations.
This one was interesting because it focuses upon a method of decorating advertisements, and discusses the special holiday logos that Google has published on their web site over the past few years. It includes a gallery of logos, but unfortunately, the quality of the images that were filed with the patent application aren’t the highest quality. I did decide to add them to this post. They don’t include any of the Google logos used since the patent application was filed.
If you’ve seen some advertisements from Google’s content publishers program, and wondered why some ads carried special holiday themes, and others didn’t, there is some discussion in this document about the topic.
Selection and/or application of special ad styles
Invented by Brian Axe, Shannon Bauman, Nathan Lucash, and Susan Wojcicki
United States Patent Application 20070100689
Published May 3, 2007
Filed: October 31, 2005
An end user’s enjoyment of online ads may be increased, a likelihood that an end user will notice an ad may be increased, performance (e.g., selection rate) of an ad may be increase, brand association between an advertising network and an ad may be increased, and/or brand association between a search engine may be increased and an ad by controlling the application of enhanced features to ads (e.g., conditioned upon a date).
Google Independence Day Logos
Google Halloween Logos
Google Father’s Day Logos
Google Mother’s Day Logos
Google Valentine’s Day Logos
Google Thanksgiving Logos
Google Vincent Van Gogh Birthday Logo
GoogleSwiss National Day
Google Logo for the birthday of Leonardo da Vinci
Google Canada Day Logos
Google Korean Liberation Day Logo
Google Bastille Day Logos
Google Childrens Day Logo
Google Shichi-go-san Day Logo
Google Saint Patrick’s Day Logos
Google Chinese New Year Logos
Google Earth Day Logos
Google Water Day Logo
Google New Year’s Logos
Google Logos Encouraging US Voters
Google Groundhog Day Logo
Google World Cup Soccer Logo
Google Easter Logo
Google International Womens Day Logo