Google Holiday Logos and Ads Patent Application

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I’m writing on the road, on a trip to upstate New York, and spent too long in airports and airplanes yesterday.

But I did get a chance to peek at some of the new patent applications from this week. Some interesting stuff, and one that isn’t too complex, but that I found interesting (making it the ideal subject for a quick blog post) is a Google patent filing on specialized advertising based upon holidays and locations.

This one was interesting because it focuses upon a method of decorating advertisements, and discusses the special holiday logos that Google has published on their web site over the past few years. It includes a gallery of logos, but unfortunately, the quality of the images that were filed with the patent application aren’t the highest quality. I did decide to add them to this post. They don’t include any of the Google logos used since the patent application was filed.

If you’ve seen some advertisements from Google’s content publishers program, and wondered why some ads carried special holiday themes, and others didn’t, there is some discussion in this document about the topic.

Selection and/or application of special ad styles
Invented by Brian Axe, Shannon Bauman, Nathan Lucash, and Susan Wojcicki
United States Patent Application 20070100689
Published May 3, 2007
Filed: October 31, 2005

Abstract

An end user’s enjoyment of online ads may be increased, a likelihood that an end user will notice an ad may be increased, performance (e.g., selection rate) of an ad may be increase, brand association between an advertising network and an ad may be increased, and/or brand association between a search engine may be increased and an ad by controlling the application of enhanced features to ads (e.g., conditioned upon a date).

Google Independence Day Logos

Google Independence Day Logo

Google Independence Day Logo

Google Independence Day Logo

Google Independence Day Logo

Google Independence Day Logo

Google Halloween Logos

Google Halloween Logo

Google Halloween Logo

Google Halloween Logo

Google Halloween Logo

Google Halloween Logo

Google Halloween Logo

Google Father’s Day Logos

Google Father's Day Logo

Google Father's Day Logo

Google Father's Day Logo

Google Father's Day Logo

Google Mother’s Day Logos

Google Mother's Day Logo

Google Mother's Day Logo

Google Mother's Day Logo

Google Mother's Day Logo

Google Mother's Day Logo

Google Valentine’s Day Logos

Google Valentine's Day Logo

Google Valentine's Day Logo

Google Valentine's Day Logo

Google Valentine's Day Logo

Google Valentine's Day Logo

Google Thanksgiving Logos

Google Thanksgiving Logo

Google Thanksgiving Logo

Google Thanksgiving Logo

Google Thanksgiving Logo

Google Vincent Van Gogh Birthday Logo

Google Vincent Van Gogh Birthday Logo

GoogleSwiss National Day

GoogleSwiss National Day

Google Logo for the birthday of Leonardo da Vinci

Google Logo for the birthday of Leonardo da Vinci

Google Canada Day Logos

Google Canada Day Logo

Google Canada Day Logo

Google Korean Liberation Day Logo

Google Korean Liberation Day

Google Bastille Day Logos

Google Bastille Day Logo

Google Bastille Day Logo

Google Childrens Day Logo

Google Childrens Day Logo

Google Shichi-go-san Day Logo

Google Shichi-go-san Day Logo

Google Saint Patrick’s Day Logos

Google Saint Patrick's Day Logo

Google Saint Patrick's Day Logo

Google Saint Patrick's Day Logo

Google Saint Patrick's Day Logo

Google Chinese New Year Logos

Google Chinese New Year Logo

Google Chinese New Year Logo

Google Chinese New Year Logo

Google Chinese New Year Logo

Google Earth Day Logos

Google Earth Day Logo

Google Earth Day Logo

Google Earth Day Logo

Google Earth Day Logo

Google Earth Day Logo

Google Water Day Logo

Google Water Day Logo

Google New Year’s Logos

Google New Years Day Logo

Google New Years Day Logo

Google New Years Day Logo

Google New Years Day Logo

Google New Years Day Logo

Google Logos Encouraging US Voters

Google Logo Encouraging US Voters

Google Logo Encouraging US Voters

Google Groundhog Day Logo

Google Groundhog Day Logo

Google World Cup Soccer Logo

Google World Cup Soccer Logo

Google Easter Logo

Google Easter Logo

Google International Womens Day Logo

Google International Womens Day Logo

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4 thoughts on “Google Holiday Logos and Ads Patent Application”

  1. I suspected as much. 🙂

    I love that painting. Saw it in person last year at the Museum of Modern Art in New York. Seeing the actual textures of the paintbushes really make a difference.

  2. Of course you know my favorite logo was the ‘Starry Night’ logo celebrating the birthday artist who’s name I’ve adopted as a username.

  3. International Women’s Day logo is my favourite, because it’s simple and easily understandable. Many others look busy, like illustrations.

  4. Hi Mark,

    I like that Google gets creative with their logos like this. They’ve shown quite a few more unique logos since this patent filing was published. I hope it’s something that they continue to do.

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