Month: June 2007

Papers from the Eighth ACM Special Interest Group on Electronic Commerce 2007

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From June 11th to June 15th, the ACM Special Interest Group on Electronic Commerce (SIGECOM) held its eighth conference in San Diego, California. There were a good number of accepted papers for the conference, and I was able to hunt a few of them down online. Budget Optimization in Search-Based Advertising Auctions (pdf) Cliff Stein … Read more Papers from the Eighth ACM Special Interest Group on Electronic Commerce 2007

Google’s Place Rank and Interestingness – Ranking Geographic Entities in Maps/Earth for Display

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In a digital map system, like Google Earth or Google Maps, it is possible for users to annotate placemarks using brief descriptions relevant to those locations. The Google Earth Community is filled with examples of such placemarks. It’s also possible to come up with your own custom Google Maps using the Google Map API, or … Read more Google’s Place Rank and Interestingness – Ranking Geographic Entities in Maps/Earth for Display

Google Earth & Maps Advertising Patent Application

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Imagine owning a baseball related website and sponsoring a layer on Google Earth, where you show all of the major league and minor league ball parks, as well as historically important locations (Babe Ruth’s birthplace, Negro league stadiums, etc.). Consider also including the training camp stadiums. Seriously, ESPN or CBS or Baseball News, or Major … Read more Google Earth & Maps Advertising Patent Application

Ask.com on Trends, Freshness, Personalization, and Better Search Results

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The Web isn’t a static place, where pages remain the same, as search engines try to index and lead searchers to information. A new patent application from Ask.com explores this stream of data, and trends within it, and how those can be used to improve search rankings and advertisements, as well as supplying searchers with … Read more Ask.com on Trends, Freshness, Personalization, and Better Search Results