From June 11th to June 15th, the ACM Special Interest Group on Electronic Commerce (SIGECOM) held its eighth conference in San Diego, California.
There were a good number of accepted papers for the conference, and I was able to hunt a few of them down online.
Budget Optimization in Search-Based Advertising Auctions (pdf)
Cliff Stein from Columbia University; Jon Feldman, S. Muthukrishnan, and Martin Pal from Google
Internet search companies sell advertisement slots based on users’ search queries via an auction. While there has been a lot of attention on the auction process and its game-theoretic aspects, our focus is on the advertisers. In particular, the advertisers have to solve a complex optimization problem of how to place bids on the keywords of their interest so that they can maximize their return (the number of user clicks on their ads) for a given budget.
Allocating online advertisement space with unreliable estimates (pdf)
Hamid Nazerzadeh and Amin Saberi from Stanford, and Mohammad Mahdian from Yahoo