Could You Be Delivering Ads of Your Choosing for Google in the Future?
If Google was to reward you for sending specific ads with your emails or blog posts or instant messages or forum posts to your friends and acquaintances, would you? Consider that the reward could be money, it could be a credit of some type, or it could be “an increased reputation ranking.”
If you are an advertiser, would you want your ads to be distributed in a manner like this?
Might metrics gathered from the effectiveness of User Distributed Ads (UDA) be used for “later ad serving arbitration?”
A series of patent applications from Google describe ways that people might send advertisements and search results to people they know via mail and messaging and blogging and forum posting, receiving rewards in return for doing so.
I wrote about User Distributed Search from Google June, in a post titled Google’s User Distributed Search Results in Emails, IMs, Blogger, and break down how that works in a somewhat lengthy post. The following patent applications expand a little upon how these concepts would work together
- Facilitating manual user selection of one or more ads for insertion into a document to be made available to another user or users (20070198921)
- User Distributed Search Results (20070198500)
- Advertiser interface for entering user distributed advertisement-enabled advertisement information (20070198344)
- Assessing advertiser charges for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents and/or for user actions on such distributed ads (20070198343)
- Providing rewards for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents, and/or for user actions on such distributed ads (20070198342)
- User distributed search results (20070198340)
Some nice examples in there, like being the owner of a bookclub newsletter, and performing a search and inserting it within your email along with advertisements, and getting “rewards” based upon recipients of that email clicking on that link. Here are a couple of approaches to something like that from one of the patent applications:
 Consider, for example, a user that sends an email to members of her book club informing the members of what next month’s book is. Suppose that the user has manually inserted into the email “results” such as an image of the book cover, a UDS search result to a review of the book, and a normal amazon.com search result. When the recipients of this email open it, side-bar, content-relevant ads might also be provided. Such side-bar, content-relevant ads might have been automatically determined using, perhaps among other things (e.g., the textual content of the email message), information derived from the manually inserted “results.” For instance, Amazon might have an ad offering free shipping for purchases made in the next 48 hours.
 In addition to using the content of the manually inserted “results” to determine content-relevant ads, such manually inserted “results” might be a condition upon which serving ads and/or add-on ads (e.g., coupons) is triggered. Consider, for example, two people using instant text messages concerning lunch options for a get-together on Friday. One of the messages might include a manually inserted UDS “local results” for the restaurants “pf Changs” and “Taco-Bell.” In a text message side-bar, both Taco-Bell and pf Changs might provide coupon-type ads that were triggered by the manually inserted local results included in the message.