Personalized Anchor Text Scores

Wish I had more time to break this newly granted Google patent down, but I have to run to catch the keynote address this morning at the SES conference. One of the authors of this granted patent was on a conference panel on personalization yesterday.

Personalizing anchor text scores in a search engine

Invented by Glen Jeh, Taher H. Haveliwala, and Sepandar D. Kamvar
Assigned to Google
United States Patent 7,260,573
Granted August 21, 2007
Filed: May 17, 2004

Abstract

A search engine identifies a list of documents from a set of documents in a database in response to a set of query terms. For each document in the list, the search engine determines an information retrieval score based on its content and the query terms, and also identifies a set of source documents that have links to the document and that also have anchor text satisfying a predefined requirement with respect to the query terms. The search engine calculates a personalized page importance score for each of the identified source documents according to a set of user-specific parameters and accumulates the personalized page importance scores to produce a personalized anchor text score for the document. The personalized anchor text score is then combined with the document’s information retrieval score to generate a personalized ranking for the document. The documents are ordered according to their respective personalized rankings.

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5 thoughts on “Personalized Anchor Text Scores”

  1. Heh – I look forward to your more in depth article on this – as a lot of the information is over my head. I thought Google did something along those lines anyway? Hopefully your next article can help convey the impact this new patent will have. Thanks. :)

  2. I look forward to your interpretations. Just my opinion… but I can’t help think that this too is part of the phrase based indexing and retrieval matrix.

  3. OK, here we go with the old concept of transferring authority via PR….very similar, with the relevance of the pages pointing to the document ultimately deciding its fate….or am I being too simple here? Look forward to hearing your take on this, Bill

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