When a search at a search engine includes a person’s name, or the name of a particular place, or a book, or a band, or an album, there might be some confusion as to which person (or place or thing) is being searched for.
Case in point, there’s a well known race car driver by the name of Danny Sullivan. There’s also a well known journalist who writes about the search industry by the name of Danny Sullivan.
Continue reading “Google on Using a Knowledge Base of Articles to Make Searches Smarter”