Getting a Search Engine Optimization Education

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I write a lot about patents and white papers from search engines, and sometimes the subjects covered in those documents can get technical pretty quickly.

I encourage people who are just starting out in SEO to leave comments, and ask questions, but I know that sometimes a closer look at some of the basics may be what visitors here might be looking for.

Fortunately, there are a lot of flavors of blogs focusing upon search engine optimization and internet marketing, and my blog roll is filled with blogs from people taking many different approaches, from different perspectives.

A friend of mine, Kimberly Bock, has a compelling blog focusing primarily upon Responsible Networking (no longer available).

Some recent recommended posts from Kim include:

Meta Description (SEO)

SEO Copywriting

What is SEO?

I’m just brushing the surface of the topics that Kim covers so well. If you’re just starting out in SEO, Kim’s blog is a good place to start.

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32 thoughts on “Getting a Search Engine Optimization Education”

  1. Bill,

    I spent a couple of hours away from my computer and when I returned I saw this inbound link alert in my Gmail.

    When I read that it was from your site, I forgot every word in my vocabulary. (There are people applauding you for that I assure you. lol)

    Thanks for the kudos to “Learning SEO Basics”. It began as an experimental blog and has grown into something I am very excited about.

    I love sharing what I learn as I learn and many people are going to need a more simplified source as SEO/M becomes more of a household name

    It has also provided a terrific platform for me to flirt with YOU. (giggle)

  2. The kudos are all well deserved, Kim.

    I’m excited about the joy and enthusiasm that you bring to what you write, and what you share with others.

    And the flirting is pretty wonderful, too. ๐Ÿ™‚

  3. She is actually a great poet as well! I Stumbled and Sphinned this one since all involved are just cool in my book!

  4. @John..
    I’m sorry that you were unable to grab the feed yet grateful that you are interested in doing so..
    I have a friend in the Stumbleupon community that lives in China and has expressed this same dilemma.
    Hopefully in the near future this can be resolved.
    Thanks again
    @Michael: I’m glad that you like what you’ve read of my poetry. Your approval is always appreciated. ๐Ÿ™‚

  5. Hi Kim,

    Just an obervation about your site. You might want to grab a unique IP for that site. Writing as I am behind the great firewall of China I’m unable to see your site except via proxy service. Nice writing style by the way, please let me know if you get a unique IP and I’ll subscribe to your feed.

  6. HI Bill

    Thanks for this post…I have been looking for a resource that gives me a step by step approach to Seo for a long time…Iam amazed at the description of each individual attributes at

  7. Hi Michael,

    Thanks! Kim’s poetry is pretty special, too.

    Hi Robin,

    Make sure you leave a comment and say hi to Kim. I’m sure she would be happy to hear from you.

  8. I’m always surprised that more of Kim’s blog entries aren’t Sphunn as readily as some other websites.

    Great round up of some of her more recent best stuff.

  9. Thanks for these SEO basics. Sometimes the patent filing posts do get to be a bit much ; although, they do give you a good peek into the minds and directions of the people and companies that create and file them.

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  11. I actually like all the detail. I’m a software developer ( at least from 9 to 5 ) and appreciate the subtle clues into how things must work behind the scenes.

  12. SEO information develops and changes all the time that it is hard to capture it in a book. Right after you buy the book, more information has been added! I believe that SEO blogs are one of the best ways through which we can get updated information about SEO.

  13. Hi Meteorsite (Abby),

    A saying that I see a lot, and hold a lot of stead in is that the best place to learn about the Web is on the Web. I’m looking forward to more new posts from Kim on SEO basics in her own unique and personal style.

    Hi Forrest,

    A lot of SEO focuses upon the subtle and the small details. The great thing about having many blogs in the area is that we can present a mixture of perspectives, and explore finer grained tactics as well as broader strategies. I think that’s part of what makes writing about search and internet marketing fun.

  14. Hi People Finder,

    You’re welcome. Exploring, and considering the basics is always a good thing to do. I do like looking at the assumptions that search engineers seem to be making about the patents and papers that they file, but I agree that they can sometimes get out there a little.

    Hi Vingold,

    I’m enjoying seeing what Kimberly comes up with at her site, too. ๐Ÿ™‚

  15. I have just blogged (link in my name) about SEO education, but I have come in from the perspective of Certification, which seems to be a trigger for people to ridicule the idea, as though letting people learn by trial-and-error is the only true path.

  16. Hi Ash,

    I also see more universities offering certification for some industries or areas of learning, rather than full degree programs. I think that’s a good thing.

    Learning by trial and error can be difficult and time consuming. I do think that there are things that you only start to understand when you have responsibility for a website.

    If you’re in a large firm, hopefully there are people who are there who can guide you through things. If you’re not, it can help to have a good support group that can help you when you might have some questions, and share some ideas with you. That’s part of the reason why I like local SEO meetup groups – they give people a chance to talk face to face, and share some ideas.

  17. Hi. I will go and read the article from Kimberley.

    I agree whole heartedly with Meteorsite blogs are the place to learn. I am officially addicted to a few hours reading every day.

    Above you ask “I encourage people who are just starting out in SEO to leave comments”

    I get clients asking us all the time “what words are we on the first page of for”. Is there a tool that can search and find those particular keywords, phrases for us.

    Thanks in advance.

    Wishing you an exSEOllent 2008

  18. Hi Goran,

    Thank you. It’s nice to meet you.

    When it comes to Google, the Google Webmaster Tools can be helpful in finding out what words and phrases the site might be ranking for in Google, and which terms are delivering traffic.

    There’s a nice review of it here:

    I’m not sure how much information it will provide for South Africa specific searches, but it’s still worth a look.



  19. It is really good to see someone trying to point people in the right direction with seo. This is a very cut throat business and it is hard for people to really find their way.. you are definately one of the good guys and For that i commend you.

  20. Hi. I will go and read the article from Kimberley.

    I agree whole heartedly with Meteorsite blogs are the place to learn. I am officially addicted to a few hours reading every day.

    Above you ask โ€œI encourage people who are just starting out in SEO to leave commentsโ€

    I get clients asking us all the time โ€œwhat words are we on the first page of forโ€. Is there a tool that can search and find those particular keywords, phrases for us.

    Thanks in advance.

  21. Please update this post to reflect the changes in URLs. Some of them no longer exist. The links are redirected to the main website URL.

  22. Thanks for your links, I have seen many ebooks on this topic but really I don’t have to buy them with this kind of information given free.

  23. There is a vast amount of SEO education online, and as you mention a lot of blogs where you can learn a great deal. Any favourite SEO blog?

  24. Hi Ron,

    There’s a lot of variety in approaches and writing styles when it comes to blogs. I’d recommend looking around and finding ones that you like.

  25. I just want to ask you a question? Is there any professional SEO course or international certification available on the internet. I’m from India, in my country SEO is still not taught in universities. Rds, Gaurav

  26. Hi Gaurav,

    There are some professional SEO courses that are available on the Web that may be worth pursuing, but I would suggest that you focus upon the ones that provide a good amount of interaction with those teaching the courses and include constantly updated information and content. The search engines and SEO are constantly evolving and taking a course that includes outdated information and materials may not be very helpful at all.

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