How Google Might Advertise on Social Networks

If you were an advertising network, interested in presenting ads on a social network, what kind of advertising model might you come up with to offer the owners of that network, that might encourage people to advertise upon that site?

A recent patent application from Google explores using social profile information from members of a social network, and from their friends or contacts, to determine which advertisements to show viewers when they visit pages of that social network.

two tables - one showing social network members, their friends, their interests, and associated groups, and the other showing groups and associated keywords.

The patent filing describes a process that would look at information submitted by members about their interests as well as what kinds of groups they might be a member of, to determine what ads to show on their profile pages.

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A New Beginning

Over the past year, I’ve been keeping a close eye on some of the activities of nonprofits and environmental groups on the Web as they explore ways to share their message with people online. I’ve had a chance to work with a couple of nonprofits over the past few years, and enjoyed the experience.

I’ve also had an opportunity to talk with a few people involved in working with sharing the mission and message that their nonprofit organizations stand for, and their passion is contagious.

I’ve also really enjoyed working with small businesses, as they learn how to bring their offerings to the Web. It’s very fulfilling to help people realize their dreams, and bring helpful and useful products and services to the public.

I have been working as the Director of Search Marketing for KeyRelevance, and decided a few weeks back that I wanted to explore working more with environmental groups and nonprofits and small businesses, either on my own or within a nonprofit organization, and gave my notice.

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Google to Help Content Creators Find Unauthorized Duplicated Text, Images, Audio, and Video?

I’ve written in the past about many of the reasons why you might find the same content at different pages on the Web, and some of the problems that duplicate content might present to search engines.

When someone performs a search on the Web, a search engine doesn’t want to show more than one page that contains the same or very similar content to that searcher. A search engine also doesn’t want to spend time and effort in crawling and indexing the same content on different sites.

One of the challenges that a search engine faces when it sees duplicate content is deciding which page (or image or video or audio content) to show to a searcher in search results. If a search engine provided a way for creators of content to find unauthorized uses of their content on the Web, it might take some of that burden off the search engine.

A newly published patent application from Google describes a process that could be provided for people to search for duplicate copies of their content on the Web, even if their content isn’t readily available online.

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How Google Might Personalize Search Results

How May Google Personalize Search Results for Different Searchers?

Not long ago, during a search at Google, a message at the top of the search results told me that my results were,

“Customized based on recent search activity.”

A link next to that message provided more information, telling me that if I signed into my Google Account, I might see “even more relevant, useful results,” based upon my “web history.”

During another recent search, a similar message appeared telling me that my results were based upon my location, with the results biased towards Philadelphia, which isn’t too far away.

I’ve been wondering since what it is that Google is considering when it makes changes to my search results like that. The major commercial search engines act as an index to the Web to many people who rely upon them when looking for information online.

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Google Using Novel Content as a Ranking Signal?

If you search for news at Google News, you’ve probably noticed that you can view news articles by date or by relevance.

Many of the news articles that you find in Google News are from sources like wire services, where the information is shared amongst many newspapers. Reporters have the option of adding additional information, but often wire service articles at different papers contain little more than the original material, and may often contain less than the original.

So it’s possible that there may be many articles that are substantially the same, and if those are the most relevant result for a search at Google News, it’s likely that Google doesn’t want to show all of those articles in their results. Google likely has a preference to show searchers novel content. How might it identify that novel content, and might it make a difference regarding how pages are ranked in search results?

How does Google decide which articles on the same subject to show in Google News, and how to rank those news articles?

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