When you run a large portal site that provides updated information on a regular basis, one of the goals you have is keeping people on your site so that they can see your content and your advertising.
When you run a search engine, one of your goals is helping visitors find what they want quickly, showing them relevant advertising while they use your service to find other pages.
Yahoo is in the interesting position of being both portal and search engine, and that may provide some interesting challenges to what they have to offer.
A recent post at the Yahoo corporate blog (Yodel Anecdotal), Making new Yahoo! homepages your own, reflects a number of ways that Yahoo will likely use in the future, including a “My Favorites” section where you can place links to your favorite pages regardless of whether they are on Yahoo or not, a number of new applications, and new ways of looking at older applications such as your email. Local personalization will also be a feature of the home page, where you can see news and applications that are geared towards your location. The post tells us:
For example, the new homepage in India will include a Cricket app and a whole host of others that are India-centric, while the UK site will include apps such as underground alerts, news from the BBC, and more.