How and Why Google Might Estimate the Number of Users Behind an IP Address

When you arrive at a web page, the owner of that page might start collecting information about your visit for a number of reasons. One of the most commonly collected pieces of information is an internet protocol (or IP) address. An IP address is a number that can be associated with the way and the … Read more How and Why Google Might Estimate the Number of Users Behind an IP Address

The Importance of the Journey: Search Trails and Destination Pages

Two Microsoft papers being presented at this week’s SIGIR’10 conference in Geneva, Switzerland explore the topics of Search Trails – The pages that a searcher travels through after performing a search for a query before reaching a final destination page. The idea of delivering searchers to a final destination page, a page where previous searchers … Read more The Importance of the Journey: Search Trails and Destination Pages

Google Gets Smarter with Named Entities: Acquires MetaWeb

metaweb entities

What are Named Entities? Named Entities are specific people, places or things, and a focus of what Google might look for when returning information about queries. They got a lot smarter in answering questions about named entities with the acquisition of MetaWeb, which had developed a way of better understanding named entitied in searches for … Read more Google Gets Smarter with Named Entities: Acquires MetaWeb