How Google may Engage in Reputation Management

New Google Patent on Reputation Mangement

Do reviews of businesses and products at Google influence how well those might show up in place searches or product searches? It’s possible that they may play a role, and a bigger question might be how much weight might Google give to each review that it sees. An answer, in part, to that may depend upon rater and reviewer reputations scores associated with the people leaving reviews.

People do go online to search for reviews and ratings for businesses and products, and the search engines are trying to provide that information when and where they think it might be useful.

Starred ratings are also showing in Google’s Web search with Rich Snippets, and the presence of ratings may influence whether or not someone clicks through a snippet from Google’s search results.

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