A trio of recently published patent applications from Google, originally filed in 2007, provide a hint at a possible social network from Google, but possibly more importantly give us some insights into how Google might rank objects in social networks such as:
- Media files,
- Articles, and;
Ranking Social Network Objects, invented by Qingshan Luo, Hang Cui, Bo Zhang, and Dong Zhang, and published January 27, 2011, focuses primarily upon how these different objects might be ranked when found in a social network based upon the type of object involved.
When a search engine ranks a web page, a blog post, or a news article, it can look at things like how often certain keywords appear within those documents. It can see how many pages link to those pages, and look at a number of other signals that might help to rank how those appear in search results.