On December 12, 2007, Girafa.com Inc. filed a lawsuit agains Amazon Web Services and a number of other parties for patent infringement over a patent titled Framework for providing visual context to www hyperlinks (6,864,904).
The case claimed that defendants Amazon Web Services LLC, Amazon.com, Inc., Alexa Internet, Inc., IAC Search & Media, Inc., Snap Technologies, Inc., Yahoo! Inc., Smartdevil Inc., Exalead, Inc. and Exalead S.A. were infringing upon Girafa.com’s patent by displaying thumbnail images of websites as described in Girafa.com’s patent. The case was closed in The Delaware District Court for the District of Delaware in September of 2009 after claims against the parties involved were either dismissed or settled or both.
Google wasn’t a named party in the suit, but has been displaying Instant Previews of websites on desktop search results since last November, and on search results on mobile devices since March 8, 2011. Earlier this month, Google was assigned the Girafa.com patent at the heart of the earlier law suit, along with an updated continuation patent.
Continue reading Google Acquires Girafa.com’s Image Preview Patents
There’s some evidence that the Panda updates to Google’s ranking algorithm may be based upon a decision tree approach to classifying and creating quality scores for web pages and sites. Curious as to whether Google might be using a decision tree approach to classify other information, I went digging through some of Google’s other patent filings that I might not covered here in the past.
I found one that may have interesting implications regarding how queries are classified and different data that may be stored and emphasized at different Google data centers or data partitions.
Continue reading How Google Might Classify Queries Differently at Different Data Centers
When you design a web page with fixed dimensions, set for a specific display resolution, sometimes visitors will arrive at your page with a higher web page resolution level. What this means is that there can be empty space showing in their browser window when viewing your page. There are other times when someone visits your page, and their browser window isn’t using their whole monitor display, and they might resize their browser to include a higher resolution level, which can then cause unused browser space to appear.
A Google patent application published this morning describes how Google might identify when such unused space exists, and include content within that space. The patent filing tells us that this content can include text, images, videos, animations, and other types of content that can be displayed in a browser.
Continue reading Will Google Start Showing Ads and Other Content in Unused Whitespace in Your Browser Window?
In 2005, Google’s John Lamping gave a presentation to a class at Berkeley on the Quality of Information, titled On the internet, nobody knows you’re a dog (pdf). In his talk he raised questions such as:
- Why is the Daily Californian advertising German pages?
- How much can the spam industry make by spamming search engines?
During his speech, he pointed out ways that people have attempted to manipulate search results, such as mad libs-like insertions of keywords into templates for pages like in his slide above, cloaking and other spam approaches to optimizing pages, and paid links and comment spamming. In addition to talking to academic audiences about search quality, he has been working on doing something to increase the quality of search results.
Continue reading Google’s Quality Score Patent: The Birth of Panda?
I don’t know who said that novelists read the novels of others only to figure out how they are written. I believe it’s true. We aren’t satisfied with the secrets exposed on the surface of the page: we turn the book around to find the seams.
In a way that’s impossible to explain, we break the book down to its essential parts and then put it back together after we understand the mysteries of its personal clockwork.
- Gabriel Garcia Marquez Meets Ernest Hemingway
I’m told that if you want to be a good photographer, you should look at a lot of photos. If you want to be a good painter, you should look at a lot of paintings. I believe that the same holds true with being a blogger, and seeing how other bloggers present their messages, tell their tales, and report their news.
Continue reading Blog Lessons from Dead Tree Authors and Cereal Boxes