How Google May Identify When Sites Transform into Doorway Pages

MIght Sites become Doorway Pages Over Time? You go to a site that you’ve enjoyed and bookmarked some time in the past but haven’t visited in a while, and it’s changed. The topics it discusses are different, or the writing style isn’t quite the same, or it suddenly has links within its content to commercial … Read more How Google May Identify When Sites Transform into Doorway Pages

Google’s Exact Match Domains Patent (Detecting Commercial Queries)

exact match domains

Exact Match Domains an Unfair Ranking Signal? One question I’m sometimes asked by people is about whether or not they should choose a domain name that includes the name of their business or brand, or if they should use keywords within a domain name to make it easier for them to rank for those keywords … Read more Google’s Exact Match Domains Patent (Detecting Commercial Queries)

Search Engine Authority Ranking vs. Popularity Ranking

authority ranking

Search Engine Authority vs. Search Engine Popularity When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean … Read more Search Engine Authority Ranking vs. Popularity Ranking

Revisiting Google’s Information Retrieval Based Upon Historical Data

Can patents be said to have family histories? If so, this post is going to introduce a barely known ancestor to one of the most written about search related patents on the Web, as well as a brand new grandchild to the patent. The patent is Google’s Information retrieval based on historical data, which was … Read more Revisiting Google’s Information Retrieval Based Upon Historical Data

How a Search Engine May Automate Web Spam Reports and Search Feedback

How much does feedback from searchers impact the search results that we see at Bing or Google? How do those search engines process and respond to that feedback? The links that Google and Bing present for searchers to provide feedback on search results are listed at the bottoms of the search results pages for each. … Read more How a Search Engine May Automate Web Spam Reports and Search Feedback