I love local search. In many ways, it’s similar to Google’s Web Search, but with its own unique features. In addition to Googlebot, Local search has street view cars. In addition to looking at links, local search also looks for mentions of businesses that appear with location-based information. Instead of robots.txt files, local search is stopped by signs like “military base,” or “private street.”
I also appreciate the local search ranking factors that a good number of people who are involved in local search have been putting together every year lately, but I’m also a little apprehensive about those, and I’m going to illustrate why with this post. Imagine for instance that Google considers the names of businesses in the way that it ranks them in local search, but that it doesn’t treat every name the same. For example, “Frost Diner” might be treated one way by Google Local Search.
And, because it has a somewhat longer name, “Red Truck Bakery” might be treated differently by the algorithms that use business names as a ranking signal by Google’s Local Search: