Google’s Human Evaluators, Local Search, and Web Search Algorithm Testing

Google employs human evaluators to judge the relevance of web pages in search results, but according to Google’s Matt Cutts, usually only when engineers from the search engine are testing a new algorithm, and want to compare the results with the ranking algorithms that they might be replacing. (We’ve also seen that Google likely uses human evaluators to uncover web spam as well.) Matt Cutts answered a question on how Google uses human evaluators in a video filmed last month:

Google was granted a patent today originally filed in July of 2005, that describes how human evaluators might be used to test algorithms, as well as in actual live ranking systems for local search and for web search. Those evaluations of search results pages for specific queries could be used in a statistical model that might influence search results. Google may only be using human evaluators for purposes of testing search results (and finding web spam), but it’s interesting to see both the testing and ranking approaches described within a patent from Google.

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Google Acquires Meebo and Meebo Patent Filings

An announcement today on the Meebo blog tells us that Google has acquired Meebo. Meebo was founded in 2005 by Sandy Jen, Seth Sternberg and Elaine Wherry, and is headquartered in Mountain View, California. As noted on the PC Mag article, Google Buys Social Sharing Company Meebo:

A Google spokesman said in a statement that the company is always looking for better ways to help users share content and connect across the web, as in daily life. “With the Meebo team’s expertise in social publisher tools, we believe they will be a great fit with the Google+ team,” the company said. “We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.”

Meebo started off life as an IM chat program that featured interoperability with a host of other instant messaging programs. I remember using it years ago in place of the Yahoo chat program which used to cause my computer to crash. In December of 2008, Meebo introduced the Meebo Bar, which enabled webmasters to set up chat on their website for people to use to interact with each other. The Meebo Bar also provided social sharing tools and advertising, including games from advertisers.

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Is a Google Timeline in our Future?

Will Google offer a life story styled timeline similar to the Facebook Timeline? It’s possible.

Google acquired three pending patents and a granted patent that were originally assigned to WisdomArk, Inc., were transferred to Lifescape LLC, and then to Timecove Corporation. The patent assignment to Google was executed on May 12th, and recorded on June 1, 2012. The organization appears to have started a couple of websites, including Our Story and MyTimeCove.

Here’s a preview of ourstory from the front page of the web site:

A screenshot from the front page of ourstory.com.

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Future SEO and Paid Ads with Google Glasses?

Google Glasses have the potential to make a growing number of types of visual queries that are possible under Google Goggles into an important aspect of the future of search and SEO. They also may make advertising using location based services much more effective. Are you planning ahead?

Over the last three weeks, we’ve been seeing a stream of patents granted to Google involving their heads up display device, Project Glass. These include design patents, and utility patents that hint at things like a touchscreen on the side of the glasses, sonar sensors built into them, a visual display of sounds around the wearer of the glasses including direction and intensity. I wrote about the first two batches of patents in Google Glasses Design Patents and Other Wearables and More Google Glasses Patents: Beyond the Design. Google was granted another related patent this past week titled Methods and devices for augmenting a field of view this week, which “augments” the field of view of human beings by helping things that might be of interest stand out, even if they are beyond the normal view of a person in terms of distance or outside of a 180 degree peripheral viewing field.

A slightly different looking pair of Google Glasses, with an array of sensors across the bottoms of each lense.

A pair of the same glasses showing the Chrysler building on one side, and textual information about the building on the other

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