Learn SEO Directly from the Search Engines
Mapping the World to Find Erroneous Business Listings Imagine the Earth broken down into a series of cells, and each of those cells broken down into a series of even smaller cells, and then into smaller cells again, and so on, in a spatial index. Each of the levels become increasingly narrow, and increasingly more … Read more Patent on Identifying Erroneous Business Listings in Google Maps
How Might Google Police for Map Spam? When Google ranks businesses at locations in Google Maps, they turn to a number of sources to find mentions of the name of the business coupled with some location data. They can look at the information that a site owner might have provided when verifying their business with … Read more Google Tackles Map Spam for Businesses
What are Navigational Queries? I sometimes see people say that paid search is a great way to do keyword research for SEO, but I disagree with that statement. Paid search primarily focuses upon keywords that are transactional in nature – usually, the terms chosen are the kind that matches an intent to buy something, download … Read more How Google May Identify Navigational Queries and Resources