Month: December 2013

Do You Have a Named Entity Strategy for Marketing Your Web Site?

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When named entities such as specific people, places, and things show up in queries or in web pages, that can be a signal to search engines to do something special in the results that they show. How prepared are you to understand and anticipate how the search engines treat them? Do you have a named … Read more Do You Have a Named Entity Strategy for Marketing Your Web Site?

How Google May Rewrite Queries

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rewrite queries

Within the announcement Google made earlier this year about the Hummingbird update is the search engine might rewrite queries, substituting some terms within them, when they think doing so might improve the results that searchers see, and a very recent Google patent describes how Google might use a data-driven approach to explore how effective those … Read more How Google May Rewrite Queries