One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name of the update was revealed to be taken from a Google Engineer that played a significant role in its development:
Wired.com: What’s the code name of this update? Danny Sullivan of Search Engine Land has been calling it “Farmer” because its apparent target is content farms.
Amit Singhal: Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda. He was one of the key guys. He basically came up with the breakthrough a few months back that made it possible.
In January of 2011, Google’s Matt Cutts published a blog post on the Official Google Blog, titled Google search and search engine spam, which told us:
One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:
- Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
- Displaying Google ads does not help a site’s rankings in Google; and
- Buying Google ads does not increase a site’s rankings in Google’s search results.
These principles have always applied, but it’s important to affirm they still hold true.
I’ve been seeing a few long posts lately that list ranking signals from Google, and they inspired me to start writing a series about ranking signals over on Google+. Chances are good that I will continue to work on the series there, especially since I’ve been getting some great feedback on them.
This post includes the first seven, plus an eight signal – the Co-Occurrence Matrix described in Google’s Phrase-Based Indexing patents.
I’m also trying to include links to some of the papers and patents that I think are among some of the most important to people interested in SEO that support the signals that I’ve included.
Here are the first 8 signals:
Will Google be transforming the way that we order from restaurants and other merchants such as pharmacists? A patent application published by Google this past week points to the possibility.
Google has been experimenting with showing menus from restaurants in its search results recently, and added them as reported in Search Engine Land on Friday – Now Official: Google Adds Restaurant Menus To Search Results.
The article seems more filled with questions than answers, such as where Google is getting the menu information, and even why they are publishing menu information. I suspect that a lot of restaurants will be be begging Google for ways to submit their latest menus in the near future.
Knowing what the menu might look like at a restaurant might make the difference between whether you will dine there, or drive past. For example, if I didn’t know better based on word of mouth, I wouldn’t begin to suspect that the Inn at Little Washington, in the middle of nowhere rural Virginia, might be one of the best restaurants in the United States. Here’s part of their menu: