Google Queries for Entity Instances Help Reveal the Classes Where They Belong

A Search for Entity Instances can Reveal More Information about those Entities

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They copy your spelling from the bottle they got at the pharmacy. They couldn’t read the handwriting of the doctor who initially prescribed in. Good thing pharmacists are trained in reading doctors’ writing.

Your name is spelled out, and a press of the search box button and knowledge is on its way.

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How Google May Select Data Repository Sources Based Upon Keywords

Choosing the Right Data Repository Sources Can Make a Difference

When I was in law school, I was a teaching assistant for an environmental law professor. One of the tasks he had me working upon was a review and analysis of electronic databases that could be used to assess natural resource damages when some environment harm took place, such as the Exxon Valdez oil spill.

How do you determine the cost of the spill to the environment, to wildlife, to people who live in the area, to people who rely upon the area for their jobs and welfare? In short, you look at things such as other decisions in other courts where such things may have been litigated.

flowers from a local park as part of a master gardener program.

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How Google May Transform Queries into Trigger Queries

Recently I wrote about Google’s Enriched Results Patent, where Google looked at query terms searched for, and for some of them the search engine returned special “enriched” search results that showed off things such as financial information when the query might have been something like a financial stock market term, such as “GooG” for Google.

A search result for Goog returns a financial listing for Google in search results.

At Search Engine Land in 2007, I wrote about Google’s OneBox patent, and much like Google looking for query terms that might return an enriched search result, under the one box patent, Google might decide among a range of seven different types of search results, including things such as news results, images, videos, local results, and others.

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Google on Creating a Relevant Second Screen for TV

Google was granted a patent last week that looks like it might have been among one of the earliest patents filed by the company. It involves showing television programs (News Programs to be more exact) and showing web pages that might be relevant to the transcripts of the shows being presented to viewers, in a second screen setting.

Transcripts of TV queried to find relevant web pages

The details of this recently granted version of the patent filed are:

Finding web pages relevant to multimedia streams
Invented by Monika H. Henzinger, Bay-Wei Chang, and Sergey Brin
Assigned to Google Inc.
The Board of Trustees of the Leland Stanford Junior University
United States Patent 8,868,543
Granted October 21, 2014
Filed: April 8, 2003

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How I Came to Love Entities and Start Doing Entity Optimization

My Inspiration for Doing Entity Optimization on Sites

One of the sites that has inspired me to do entity optimization on sites is, at the time for the Baltimore Area Convention and Visitors Association, and has since been rebranded to the more memorable, “Visit Baltimore.” Back in 2005, the Association told us that they wanted a page on Black History and that they wanted it to rank well for the term “Black History.” (On returning to the site in 2019, it appears that the spirit of this post lives on, with a redesign in progress.)

The Baltimore Inner Harbor

One of our early efforts wasn’t bad, but lacked the ability to generate a lot of interest and wasn’t really shared much by others. We weren’t really drawing a lot of traffic to the site for the term black history, and there were a lot of really good pages that deserved to rank well for the term. Ours just wasn’t competing.

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