How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results

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When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible. Part of that can involve looking the query up in a “trending topics” database to see if there’s some recent news that should be reported to the searcher. This is how the search engines are increasingly becoming a real time monitor of world events.

Yahoo suggests a number of real time news results on a query for Mark Zuckerberg
Yahoo suggests a number of real time news results on a query for Mark Zuckerberg

A recently granted patent at Yahoo (Bing has taken over crawling of web pages for Yahoo, but the deal between the two companies allows Yahoo to massage the data they receive and show off the results they want to) describes how they might “identify… and recommend… queries related to trending topics based on a query received from a user of an information retrieval system.”

The patent describes its focus and the challenges it intends to overcome as follows:

The user of a search engine may submit a query to obtain time-sensitive information about a particular topic (e.g., breaking news, current events, or the like). Such users may also be interested in obtaining information about topics related to the subject matter of their query that are currently becoming popular with others. Such topics may be referred to herein as “trending” topics. However, the search engine may not return information about such trending topics when returning search results based on the original query. As a result, the user may fail to retrieve the desired information. This may be frustrating to the user. Furthermore, if the search engine is a Web search engine, such failure to retrieve desired information on behalf of users can lead to a decline in key metrics associated with the search engine, such as page views, click-through rates, and the like.

The system described in the patent includes:

  • a trending topic identification module and
  • a query recommendation module

The trending topic identification module attempts to identify topics that are trending in real-time content sources, such as microblog posts or other user-generated data, like tweets or Facebook source updates, news feeds, or the like.

The query recommendation module is set up to suggest at least one candidate query in response to receiving a user query, by comparing words and named entities of the user query with words and named entities associated within trending topics identified by the trending topic identification module.

By finding related topics, and suggesting search results related to entities that are identified in a query, the purpose behind this process is to help a search engine become more of a real-time monitor of things happening in the world

The patent is:

System and method for recommending queries related to trending topics based on a received query
Invented by Huming Wu, and Siva Gurumurthy, and Hang Su
Assigned to Yahoo! Inc.
US Patent 8,990,241
Granted March 24, 2015
Filed: December 23, 2010

Abstract

Systems and methods for identifying candidate queries related to a trending topic based on a user query are described. A trending topic identification module identifies topics trending in one or more real-time content sources. The real-time content source(s) may include, for example, a source of microblog posts or other user-generated data, a news feed, or the like.

A query recommendation module suggests at least one candidate query in response to receiving a user query. The query recommendation module obtains the at least one candidate query by comparing words and named entities of the user query with words and named entities associated with the trending topics identified by the trending topic identification module.

Take Aways

This patent shows how much value the search engines places in tracking and collecting information about specific entities – and that it finds value in connecting information about them for searchers. The better a Yahoo or Google or Bing can do this, the more satisfied searchers will be with the search results they see. Over at the Go Fish Digital Blog last week I wrote about how Bing is working to associate authoritative images with entities in search results, which shows that they place some value in showing searchers more about those entities.

A dropdown on a search for Mark Zuckerberg shows Bing's "authoritative image" for him to searchers.
A dropdown on a search for Mark Zuckerberg shows Bing’s “authoritative image” for him to searchers.

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17 thoughts on “How Named Entities Connected to Trending Topics can be used to Address Real Time Search Results”

  1. Nice Blog for the which come under the profming the When someone performs a search at one of the major search engines, the search engine focuses upon returning as quick and helpful an answer as possible.
    Thanks for the Blog sir

  2. Hello,

    This is an important information with regard to search engines.Everything is well put for a good understanding.

  3. Search Engines return results as quickly and meaningful result. Search Engines give us best websites available with it.

  4. Yeah I think its super cool the trending topics work in search now. Especially how it’s being tracked in real time, sometimes do I do search and I’m shocked to see how fast the latest trending news is already being showed in the results. Another interesting post, thanks Bill 🙂

  5. Good Weblog for the which come underneath the profming the When somebody performs a search at one of many main search engines like google and yahoo, the search engine focuses upon returning as fast and useful a solution as attainable.
    Thanks for the Weblog sir

  6. A first impression at patenting a search process with queries seems totally lame. After reading the process, I totally understand it and agree that it can be intellectual patent-able. It just sounds weird…like patenting nano-technology to cure cancer, which doesn’t exist yet.

    I like your writing…good stuff.

  7. Hi Bill,
    Thanks for this post, Great article! Its all very helpful, I have read this post four times now, and every time its seems new and many thing to learning.

  8. Thank you, Dade,

    I’ve been reading and writing about search-related patents for close to a decade, that’s a lot of algorithms, and I’m left curious every time I start reading a new one as to how it approaches what it does. Thanks for your kind words.

  9. First of all want’s to thanks you for writing this article in a simple way. So, that new blogger’s like me can understand this so, easily. Keep writing and helping us.

  10. This is good. What does it mean for marketers though? Unless you are an already established site for a certain topic, Google is going to cannibalize more and more traffic as the information is easily available to user anyway.

    So, I guess we have to focus more and more on creating quality content – which ofcourse is difficult if you are selling millions of products that are kind of similar to what the other guy is selling anyway!!

  11. I have been read about search-related your blog for close to a brand name. thanks for sharing.

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