The “Buy” Button is coming to Google shopping Results, according to Recode which reported that Google Confirms â€˜Buy Buttonâ€™ Is Coming. (For more about a Buy Button, see also Barbara Starr’s Google+ Post Actionable items in GOOGLE SERPS and the buy button). You may have seen the Moz White Board Friday this week where Rand Fishkin asked, and answered the question, Is Brand a Google Ranking Factor?
I left a comment at Moz, part of which, after some research, I’d like to retract some of. I wrote:
For as long as SEOs have known, Google has had one person in charge of leading their fight against Webspam. His name was Matt Cutts, and his position had evolved over the years into that of being a mouthpiece for Google, speaking on actions that Google might take to fight web spam, and low quality content. Matt Cutts is presently on an extended leave of absence from Google.
News came out a few days ago, that Google would be replacing Matt Cutts as Google’s Head of Spam, but that news tells us that the new person in charge of WebSpam at Google wouldn’t be as vocal as Matt Cutts had been, nor reveal his or her identity.
I wondered how many patents Lycos might have, and what they covered, so I looked them up. Lycos hasn’t been around as a search engine for a few years, and yet it’s possible that there’s some value left in these patents. Some look very interesting, like the one about collections (Google just came out with a couple of patents on collections.) Here they are:
A recently granted Google patent explains how Google may find and recommend locations for people to take pictures at. It describes how it might use something like Google Now to recommend “photogenic locations to visit.”
The patent tells us:
The present disclosure relates generally to systems and methods for recommending photogenic locations to visit. More particularly, the present disclosure relates to prompting a mobile device user that a photogenic location is nearby based on clusters of photographs.