How Google May Trigger Answer Box Results for Queries

So, one of the big questions in SEO these days is why some queries end up triggering Answer Boxes in search results, and others don’t.

A Recent Bloomberg article explores how Google might use machine learning to answer questions, titled, Google’s New AI Can Answer Dumb IT Questions or Tell You the Meaning of Life. I came across the article after having read a patent application at Google that covered similar ground.The point behind the patent was to identify sources of answers to queries, that are in the shape of Answer Boxes, as seen in this search result:

duke-blue-devils

As this patent application tells us, sometimes searchers are looking for answers to their queries, rather than a list of URLs:

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Ranking in Google Since The Advent of The Knowledge Graph

Tonight, I am joining Barbara Starr in giving a two Person Presentation in San Diego, at the Courtyard San Diego in Old Town, titled Ranking in Google Since the Advent of the Knowledge Graph.

The presentation is a meetup cohosted by a few different local meetup groups:

The SEO San Diego Meetup
The SEM San Diego Meetup
The Lotico San Diego Semantic Web

The presentation for tonight’s meetup is:

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How Google May Classify Sites as Low Quality Sites

A mural in Carlsbad, Ca.
A mural in Carlsbad, Ca.

On Tuesday, June 23, 2015. Barbara Starr and I are giving a two-person Presentation to the SEO San Diego Meetup, SEM San Diego Meetup, and Lotico Semantic Web San Diego Meetup Groups, titled Ranking in Google Since The Advent of The Knowledge Graph.

Barbara and I have been looking at a lot of patents while preparing for the presentation, and one of the topic areas that we were going to discuss was Quality Scores, since one of the patents that mentions adding “Buy Now” buttons to paid search listings in search results, may do so only if the sites being considered to show buy now buttons have a high enough Quality Score associated with them.

While preparing, Barbara pointed out another patent to me that focuses upon low-quality scores. It describes how a site might lose traffic if ranking scores for links pointed to it are below a certain threshold.

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How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance (Updated)

Added 6-17-2015 – It’s not clear from the new patent filings, but from feedback I received on Twitter from Mathieu Janin, at https://twitter.com/Matt_Refeo, it appears that Google may be showing sitelinks for pages that aren’t just the home pages of a site. As Mathieu tweeted to me:

These sitelinks appear to be from an internal page on this site.
These sitelinks appear to be from an internal page on this site.

I performed this query again on the french version of Google, and it is showing sitelinks for an internal page on the site:

Sitelinks appearing for an internal page on the site.
Sitelinks appearing for an internal page on the site.

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Google Maps Using Photos to Identify Spam?

A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam.

Google Street View Car
Google Street View Car in Bristol, Byrion Smith, Some rights reserved

The first of these looks at Street Views images, and is:

Systems and Methods of Correlating Business Information to Determine Spam, Closed Businesses, and Ranking Signals
Inventors: Andrea Frome, Howard Wellington Trickey, Melanie Clements, Ethan G. Russell, Paul Eastlund, Diego Ariel Gertzenstein, Douglas Richard Grundman, Baris Yuksel
Assigned to: Google, Inc.
US Patent Application 20150154607
Published June 4, 2015
Filed: February 24, 2011

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