Google’s Reasonable Surfer Model Updated

Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others. This reasonable surfer model reflects the fact that not all of the … Read more Google’s Reasonable Surfer Model Updated

Biometric Parameters as a Ranking Signal in Google Search Results?

Ranking using Biometric Parameters at Google Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that … Read more Biometric Parameters as a Ranking Signal in Google Search Results?

Performing Entity Actions on Sites

Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web. For example, at a page for a restaurant (an entity), a person viewing the site may want to create a reservation or get driving directions to the restaurant … Read more Performing Entity Actions on Sites