How Google May Rank Websites Based Upon Their Databases Answering Queries

NASA Computer

Databases Answering Queries

Imagine that some sites might be ranked by Google based upon how their databases answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages that provide examples of the capabilities of their databases, such as being able to provide answers to queries such as: “Brand X Cameras for less than $300.00”.

The patent provides some examples of the types of sites that are covered by this patent:

Many websites for which data available in resources store the data in large databases of structured information. For example, job search websites may have respective job databases, and respective resources (web pages) that include forms to search the databases. Likewise, recipe websites have respective databases for recipes, and movie websites have respective databases for movies. Requesting information for a certain recipe or movie causes the website to query its respective database and generate a webpage that presents the information in a structured format.

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Google’s Related Questions Patent or ‘People Also Ask’ Questions

Google Related Questions

Google’s Related Questions Patent

When you search at Google, the answers you receive sometimes now include additional questions, that often have the label above them, “People Also Ask.” I was curious if I might be able to find a patent about these questions, and I saw that they were sometimes referred to as “related questions.”

An article at Moz today on the topic was interesting: Infinite ‘People Also Ask’ Boxes: Research and SEO Opportunities. The answers about how these related questions are decided upon seem to have a simpler origin as described in Google’s patent, but it is interesting comparing the ideas from that post with the patent.

I searched through Google patent search for “related questions” and I came up with a patent named, “Generating related questions for search queries”. When I looked at the screenshots that accompanied the patent, they appeared to be very similar to the “People also ask” type questions Google shows us today in search results.

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