May 2017 Archives - SEO by the Sea ⚓

How Does A Website be Seen as Authoritative?

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative:

Conduct keyword research to find appropriate terms and phrases for your industry and audience
Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages
Map out pages on a site to place keywords in meaningful places
The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists
The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords
Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways

Surfacing Authoritative Search Results for Queries Above a Threshold

Continue reading “Authoritative Search Results in Google Searches?”

Events Finder at Google

This week Google rolled out an event finder on its mobile search app. You can read about it on:

The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping an eye out for those as they get published.

I wrote about a patent here, in a post in November that talked about Ranking Events in Google Search Results, which focused upon a Google patent that had been granted August 23, 2016 titled Ranking events.

This Google Event Finder is available in the United States starting today; but the Techcrunch article tells us that there are no plans for international expansion.