How Does A Website be Seen as Authoritative?
If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative:
- Conduct keyword research to find appropriate terms and phrases for your industry and audience
- Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages
- Map out pages on a site to place keywords in meaningful places
- The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists
- The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords
- Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways
Surfacing Authoritative Search Results for Queries Above a Threshold
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Events Finder at Google
This week Google rolled out an event finder on its mobile search app. You can read about it on:
Google Search will now help you find nearby events
The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we should be keeping an eye out for those as they get published.
I wrote about a patent here, in a post in November that talked about Ranking Events in Google Search Results, which focused upon a Google patent that had been granted August 23, 2016 titled Ranking events.
This Google Event Finder is available in the United States starting today; but the Techcrunch article tells us that there are no plans for international expansion.
Continue reading “Google Event Finder”