Google Patent on Structured Data Focuses upon JSON-LD

Search Using Structured Data Structured Data is information that is formatted into a repository that a search engine can read easily. Some examples include XML markup in XML sitemaps and schema vocabulary found in JSON-LD scripts. It is distinct from semi-structured, and unstructured data that have less formatting. A search engine that answers questions based … Read more Google Patent on Structured Data Focuses upon JSON-LD

Schema, Structured Data, and Scattered Databases such as the World Wide Web

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Visiting Seattle to Speak about Structured Data I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle and tour some of it. I took some photos, but I would like to go back sometimes and … Read more Schema, Structured Data, and Scattered Databases such as the World Wide Web

Google to Offer Combined Content (Paid and Organic) Search Results

Additional Brand Content in Search Results

Google Introduces Combined Content Results This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances. The recent … Read more Google to Offer Combined Content (Paid and Organic) Search Results