Location Extensions Augmented Advertisements

Google Has Filed A Patent for Location Extensions to Geogrpahical Paid Ads

When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results

I don’t often write about paid search here, but sometimes see something interesting enough to write about. We’ve been seeing some of the features from organic search appearing in paid search results, such as sitelink extensions, and Structured Snippets extensions. Google has written up extensions, which are ways of adding additional information to advertisements “to maximize the performance of text ads.”

One specific type of extension is are location extensions. Location Extensions can add information to an advertisement that you bid upon that can exhibit more information to your ad, such as:

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How Google May Rank Some Results based on Categorical Quality

A New Patent on Categorical Quality

Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started following his patents, I read his doctoral thesis, Document ranking using web evidence which was really interesting, from the early days in his professional career. It is from before he was listed as the inventor of a number of patents, that I also found interesting. I’ve written about a number of patents he has participated in creating as well because they often focus upon Site Quality, and I learn something from reading them and trying to understand them. Here are posts from his patents which I have written about previously:

I noticed his name on a new one granted at the end of May, and I’ve been working through it now, too.

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