What are Augmented Search Queries?
Last year, I wrote a post called Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries. It told us Google may look at query logs and structured data (table data and schema data) that are related to a site to create augmentation queries, and evaluate information about searches for those queries by comparing them to original queries for pages from that site. If search results from the augmentation queries do well in evaluations compared to search results from original query results, searchers may see search results that are a combination of results from the original queries and the augmentation queries.
Around the time that patent was granted to Google another patent that talks about augmented search queries was also granted to Google, and is worth talking about at the same time with the patent I wrote about last year. It takes the concept of adding results from augmented search queries together with original search results, but it has a different way of coming up with augmented search queries, This newer patent that I am writing about starts off by telling us what the patent is about:
This disclosure relates generally to providing search results in response to a search query containing an entity reference. Search engines receive search queries containing a reference to a person, such as a person’s name. Results to these queries are oftentimes not sufficiently organized, not comprehensive enough, or otherwise not presented in a useful way.