Google Podcasts App and Making Podcasts Easier to Find

Podcasts Can Be Hard to Find

I’ve been listening to a lot of podcasts lately. They can be fun to listen to while doing chores around the house, like watering plants, washing dishes, cooking meals, and cleaning up. There are podcasts on many different subjects that I am interested in. A good number about Search Engine Optimization.

Someone asked me If I had seen any patents about podcasts on Twitter recently. I hadn’t at the time and I told them that. A patent application later appeared on January 9, 2020. I returned to the tweet where I replied that I hadn’t seen any, and tweeted that I had found a new one, and would be writing about it. This is that post.

I am not the only one listening more to podcasts. Techcrunch from last year had an article about the growth of audiences for podcasts: After a Breakout Year: looking ahead to the future of Podcasting.

It seems Google noticed this trend and has worked on making podcasts easier to find in search results and by releasing a Google Podcasts app.

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How Google May Annotate Images to Improve Search Results

How might Google improve on information from sources such as knowledge bases to help them answer search queries?

That information may be learned from or inferred from sources outside of those knowledge bases when Google may:

  • Analyze and annotate images
  • Consider other data sources

A recent Google patent on this topic defines knowledge bases for us, why those are important, and it points out examples of how Google looks at entities while it may annotate images:

A knowledge base is an important repository of structured and unstructured data. The data stored in a knowledge base may include information such as entities, facts about entities, and relationships between entities. This information can be used to assist with or satisfy user search queries processed by a search engine.

Examples of knowledge bases include Google Knowledge Graph and Knowledge Vault, Microsoft Satori Knowledge Base, DBpedia, Yahoo! Knowledge Base, and Wolfram Knowledgebase.

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Google Has Updated Quote Searching to Focus on Videos

Searching for Quotes has shifted at Google with an Updated Continuation Patent

In August of 2017, I wrote the post Google Searching Quotes of Entities. I wrote about the patent Systems and methods for searching quotes of entities using a database.

This patent was updated last year (February 2019) with a continuation patent. I like comparing older patents with claims from newer continuation patents. They are a way of saying, “We used to do something one way, but we changed how we do it. To protect our intellectual property, we have updated the claims with a newer version of it.”

Reviewing the Patents on quote searching

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Google Top Stories Are Chosen By Importance Scores

Google has changed Top Stories in carousels in search results

Google made an announcement on its Keyword blog about top stories from non-news sites. They told us about this in Smarter organization of top stories in Search.

They start off the post by telling us:

People come to Search for all types of information to help them form a better understanding of the world and the topics they care about most.

We’ve continued to bring new improvements to Search to help people better orient themselves around a topic and easily explore related ideas, so they can more quickly go from having a question in mind to developing deeper understanding.

Now, we’re using the latest in machine learning to bring this approach to top stories in Google Search, making it easier for people to dive into the most useful, timely articles available.

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