Thanks. Many small businesses are finding an awareness of their social responsibility to be part of doing business within their communities, and with their neighbors. I’m encouraged by that, and I hope that larger businesses take note when they see people in home businesses, and smaller shops participate actively in their communities as “good neighbors.”

In law school, we were often presented with the concept of business organizations as legal fictions, though perhaps the focus should have been more on corporations and partnerships as socially responsible entities, where people collaborated and cooperated because they could get more done by joining together – though they still had the responsibility to be good neighbors, concerned about everyone else that they interacted with, and about the communities they acted within. whether those are right outside their offices, or across the web.

Thank you. The expansion of social media has increased the ability of people to engage in conversations about a product or a service or a company. Social responsibility is as important as ever, if not more. Planning ahead on how best to respond to feedback or criticism in as positive and meaningful a way as possible isn’t a bad idea for most businesses. How you respond to people who might have complaints can impact how your business is perceived by others.

I do hope that people start thinking of social responsibility in business as something that they should do, rather than something that would be nice if they did. Considering yourself to be a good neighbor and member of the community should be a given.

As for web analytics, it really helps to have a way to gain some insight into how people use your web pages, and how the impact of changes on your pages can have an impact on those pages. Web analytics help provide that kind of perspective.