Comments on: Blogging in the Slot Tournament Area

By: William Slawski

William Slawski — Fri, 15 Sep 2006 21:05:03 +0000

Word of mouth runs strong with Blue Man Group, and though they are in a hard to define performance area, I would guess that part of the difficulties of describing their show may be because people want others to experience it for themselves – along the same lines as the restraint that people used in not giving away the ending to the movie, The Sixth Sense.

By: Will Scoggins

Will Scoggins — Fri, 15 Sep 2006 11:08:06 +0000

Is there a marketing lesson to be learned from the Blue Man Group?

It would seem the BMG breaks all the rules when it comes to promoting and marketing their theatrical acts.

I’ve never seen their performance but when I ask about the BMG, people are always hard pressed to describe exactly what it is they do. How do you design a marketing campaign when you can’t even describe the nature of their performances?

And they seem to appeal to a wide audience. My teenage son is going to see them perform soon, yet their show is based on a family oriented, humorous theme acted out by three guys who don’t speak. And still teenagers are drawn to that?

Brilliant! But, how did they pull it off? Could this be a classic example of building a finanically successful production that was built completely “outside the box”?

Maybe as online marketers we can learn something here.

By: William Slawski

William Slawski — Thu, 14 Sep 2006 23:19:01 +0000

Thanks, Jonathan,

I’ve enjoyed your writings for a long while.

So far, so fun in Vegas. Ran into some folks from the SEO industry here that I didn’t expect to see. Definitely a good time.

By: Jonathan Mendez

Jonathan Mendez — Thu, 14 Sep 2006 20:08:07 +0000

Hi Bill,

The last thing I ever thought was that a post on search behavior targeting would be read by someone looking to kill time in Vegas.

In any case I’m glad you enjoyed it. I’ve enjoyed your blog and your posts on Cre8asite for some time.

May lady luck be by your side!

By: William Slawski

William Slawski — Thu, 14 Sep 2006 17:07:05 +0000

Hi Darren,

Some interesting lessons to be learned from the new casino’s too. For instance, they make it as difficult as possible to find an exit once you’ve entered their buildings and wandered around a little.

By: Darren McLaughlin

Darren McLaughlin — Thu, 14 Sep 2006 16:47:11 +0000

The old hotels can’t hope to compete with the huge new ones. But they had a certain charm.

You won’t find much wireless there, or even a place to sit down. They want you to gamble.

By: William Slawski

William Slawski — Thu, 14 Sep 2006 13:25:54 +0000

I’d love to visit your part of the world, Ben. Be great to have you visit.

Now that I’ve been here for a day, and seen some of the other casinos, I can understand why they feel compelled to build a new casino in place of the Stardust – but I also think that they will be losing some of the considerable charm and character that the Stardust possessses. Will definitely take pictures.

By: Darren McLaughlin

Darren McLaughlin — Thu, 14 Sep 2006 11:01:26 +0000

Thanks for the interview, Bill!

I visited the Stardust twice this year. Make sure to take some pics as it’s one of Vegas’ best know casinos. It will be sad to see it go.